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by AMANDA MOLLINDO, on Oct 31, 2016 7:43:00 AM

People have lots of opinions about how long an online video should be. Some are adamant about keeping videos under three minutes. Others think that 10-minute videos are perfectly fine …

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by MARCUS KRIEG, on Oct 27, 2016 7:40:00 AM

Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs. And of all the platforms …

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by STRONZ VANDERPLOEG, on Oct 26, 2016 7:37:00 AM

Think Facebook and YouTube videos are the same? Think again. Both platforms use video very differently. Just think about how both social media sites function... Facebook uses a News Feed, …

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by TODD HARTLEY, on Oct 25, 2016 6:33:00 AM

By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other …

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by TODD HARTLEY, on Oct 24, 2016 6:16:00 AM

By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics. As expected, the media blew the entire situation out of proportion, claiming that …

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by COLIN NOONAN, on Oct 21, 2016 6:10:00 AM

If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go. They provide several benefits, like: Building trust and credibility with …

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by MARCUS KRIEG, on Oct 20, 2016 6:07:00 AM

Remember when Facebook tried to make hashtags catch on? How embarrassing was that?! They tried to copy a technique that works on Twitter, but it just didn't make sense for Facebook's …

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by STRONZ VANDERPLOEG, on Oct 19, 2016 6:04:00 AM

We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from …

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by TODD HARTLEY, on Oct 18, 2016 6:02:00 AM

When you’re faced with a significant business problem, it often feels like a dead end. If you don't have a clear path for overcoming an obstacle, it can easily shelved …

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by STRONZ VANDERPLOEG, on Oct 17, 2016 5:59:00 AM

A few years ago, vertical videos were laugh-worthy. Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of …

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by MARCUS KRIEG, on Oct 13, 2016 5:57:00 AM

Facebook is becoming an increasingly frustrating problem for marketers. On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and …

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by STRONZ VANDERPLOEG, on Oct 12, 2016 5:55:00 AM

In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it's easy to get buried in your followers’ news feed, …

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by TODD HARTLEY, on Oct 11, 2016 5:53:00 AM

People often perceive video marketing as difficult, even confusing. Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re …

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by ANNETTE MATTERN, on Oct 10, 2016 5:50:00 AM

Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio. In fact, many Facebook users routinely watch videos without sound. That means you need …

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by MARCUS KRIEG, on Oct 6, 2016 5:47:00 AM

You just finished creating a video...now what? As you know, in order to get ROI on your video project, you need two things: A video with a high business impact …

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by STRONZ VANDERPLOEG, on Oct 5, 2016 5:42:00 AM

Without a content strategy, all the hard work you put into creating videos can amount to nothing. And with video in particular, you’re investing more resources into that content, which …

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by TODD HARTLEY, on Oct 4, 2016 5:39:00 AM

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.” Quite simply, the issue revolves around whether or …

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by STRONZ VANDERPLOEG, on Oct 3, 2016 5:36:00 AM

So...you’ve finally made some videos for your business. You spent a lot time working on pre-production: you identified profitable video topics, wrote great scripts to refine your messaging, and nailed …

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