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What Facebook’s Recent Analytics Scandal Really Means For Marketers

by TODD HARTLEY, on Oct 24, 2016 6:16:00 AM


By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.

As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.

But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…

So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.

To read the full story, check it out on The Huffington Post.



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