by TODD HARTLEY, on Oct 24, 2016 6:16:00 AM
By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.
As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.
But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…
So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.
To read the full story, check it out on The Huffington Post.
We're sales and marketing nerds who combine sales psychology with storytelling to produce binge-worthy buying experiences. Learn More →
8360 East Raintree Ave, Ste. 225Scottsdale, AZ 85260Call us: 480-699-8053