The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)
by TODD HARTLEY, on Oct 11, 2016 5:53:00 AM
People often perceive video marketing as difficult, even confusing.
Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.
The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.
When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.
As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.
So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!
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In This Episode, You’ll Learn:
- News Update: I’m excited to announce that I’ll be regularly contributing to Huffington Post, which we’ll get into in future episodes
- News Update: I’ll be hosting a chat with a digital marketing dignitary from YouTube or Facebook at Vidyard's 2016 Video Marketing Awards
- News Update: The latest bizarre, viral Facebook Live video is of a couple passed out from a heroin overdose
- News Update: Google announced plans to improve their services for Pakistan users, allowing them to download the video for up to 48 hours so that they can watch it later, even if they don’t have adequate bandwidth
- News Update: Spencer Pratt from The Hills, one of the greatest reality TV villains of all time, just started a YouTube channel
- News Update: Estefania Escobar says hoteliers should increase their video marketing efforts and I completely agree
- News Update: Brightcove just announced that Brightcove Video Connect, their Salesforce integration, is now available in beta
- Why Kristopher Juniel thinks strategy is the first stage of a successful online video campaign
- What Annette Mattern, WireBuzz’s Director of Initiatives, has to say about the importance of scriptwriting and storyboarding
- Why the video production is dependent on everything that comes before
- How Stronz Vanderploeg, Director of Production, and the WireBuzz production team uses pre-production as a template for everything they do in the editing phase
- Why Christina Romero, our resident promotion guru, believes you should decide on a promotion strategy before you ever get started on the video itself
Links & Resources
- Don’t miss Vidyard’s Video Marketing Awards
- Convince your boss to get into video marketing in this free audiobook I made with Linda Crowe, VP of Digital Marketing Solutions at Brightcove
- Check out our production team in action:
This is what my Google search history looked like during my trip to Tahoe — A good example of why hoteliers should be focusing on video marketing.