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by KRISTOPHER JUNIEL, on Aug 31, 2016 4:40:00 AM

Don’t begin your video shoot without creating a schedule first. Seriously! This is the key to a successful shoot day. Getting your shoot wrong can be very costly mistake. An …

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by TODD HARTLEY, on Aug 30, 2016 4:37:00 AM

Here’s a secret: Not all video producers are created equal. You may not realize this, but video production companies and video marketing agencies offer two very different services. Most video …

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by ANNETTE MATTERN, on Aug 29, 2016 4:34:00 AM

Conducting a video interview isn’t always easy. Like most skills, it takes practice to master. But the good news is that anyone can do it if you follow a few …

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by MARCUS KRIEG, on Aug 24, 2016 4:32:00 AM

You’d be amazed how many people start their YouTube videos by making a critical mistake. I get it... You want to improve the production value of your video. You want …

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by TODD HARTLEY, on Aug 23, 2016 4:28:00 AM

When it comes to content, video is in a league of its own. It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It …

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by TODD HARTLEY, on Aug 22, 2016 4:21:00 AM

As video marketers, you’d think that we all dream of making something that goes viral. We want to reach the masses. We want hundreds of thousands of views, shares, and …

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by COLIN NOONAN, on Aug 18, 2016 3:26:00 AM

You already know videos can be an incredibly influential tool for your business or brand, but what do you get when you combine the influence of video with the power …

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by STRONZ VANDERPLOEG, on Aug 17, 2016 3:18:00 AM

Honestly, we think everyone can benefit from video marketing. No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a …

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by TODD HARTLEY, on Aug 16, 2016 3:17:00 AM

Getting in front of a camera is intimidating, especially if you don’t do it regularly. People worry about all kinds of things when they’re on-camera, even the pros: What if …

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by STRONZ VANDERPLOEG, on Aug 15, 2016 3:01:00 AM

You hear about it all the time, but marketers have failed to answer one simple (but important) question... What is video marketing? Honestly, I could go on about this for …

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by STRONZ VANDERPLOEG, on Aug 10, 2016 2:59:00 AM

Here’s a question we get all the time: How much do videos cost? Honestly, we don’t really have an easy answer. The cost of a video production depends on what type …

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by TODD HARTLEY, on Aug 9, 2016 2:56:00 AM

Whether you realize it or not, you probably already know your company’s biggest advocates. They might be your childhood friend, a connection you made at an event, the relative you …

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by TODD HARTLEY, on Aug 9, 2016 2:54:00 AM

Did you know that if you don’t optimize your website for mobile soon, Google will to downgrade your site in their search results? In 2015, mobile searchers surpassed desktop searches, …

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by ANNETTE MATTERN, on Aug 8, 2016 2:52:00 AM

Are you taking your business internationally, or at least somewhere with a different native language? For any business, that’s a big achievement! To engage your new audience, you might want …

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by TODD HARTLEY, on Aug 4, 2016 2:49:00 AM

Did you notice? The presidential conventions were everywhere last month, especially on Facebook. And no, it's wasn't by chance. During the 2016 conventions, facebook encouraged delegates, politicians, and media companies …

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by MARCUS KRIEG, on Aug 3, 2016 12:00:00 AM

Videos can be such a valuable asset to your business –– so why do so many marketers hide their videos? You’d be surprised how frequently we find videos concealed behind …

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by TODD HARTLEY, on Aug 2, 2016 2:44:00 AM

Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube …

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by MARCUS KRIEG, on Aug 1, 2016 2:42:00 AM

Want to know the biggest mistake marketers make when tracking video metrics? It might surprise you, but... Marketers (including many “gurus”) still fixate on view counts like it’s 2005. But …

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