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by TODD HARTLEY, on Oct 26, 2017 7:06:00 AM

Time after time, I hear marketers preaching the same “golden rule” of video... “Your videos need to be short! Shorter videos perform better than longer videos.” Everyone is convinced that …

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by TODD HARTLEY, on Oct 20, 2017 7:03:00 AM

Want to know what the real job of marketers is today? It’s to be attention hackers. No, I don’t mean in some sneaky way. Great marketers understand how to stop …

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by TODD HARTLEY, on Oct 19, 2017 6:15:00 AM

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be? It’s not because people …

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by TODD HARTLEY, on Oct 12, 2017 6:13:00 AM

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories? It's called newsjacking. If you haven't heard of …

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by TODD HARTLEY, on Oct 3, 2017 6:10:00 AM

In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid. At the time, my grandpa was …

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