If you had 2-minutes to explain your product or service to someone, could you get them to buy?
Unless it’s extraordinarily simple, the answer is probably “no.”
The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying.
But 82% of people want nothing to do with a salesperson until AFTER they’re ready to buy.
So if you’re relying on your sales team to communicate the essential information about your product or service to your prospects, then you’re probably not seeing as much success as you’d like.
That’s where video fits in. Not only are people 4x more likely to watch videos than to read text, but they are 85% more likely to buy after watching a product video.
When people learn faster, they buy faster.
But a professionally produced video isn’t enough by itself. You need to combine it with a smart sales and marketing strategy in order to guarantee ROI, otherwise, it’s a waste of money, right?
This was the topic of my speech at the 8th Annual Digital Marketing for Medical Devices conference earlier this week.
So if you want to learn how to use the power of video to convince and convert at faster rates, then tune into this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Why Chief Marketing Officers have the highest reported turnover rate
- Why your video project needs a smart sales and marketing strategy to guarantee ROI
- Why video is NOT a tactic, but rather, the best accelerant
- The 3 types of videos that every medical device needs
- What to do when you have more than one target persona
- How to create content for your post-conference email drip sequence
Links & Resources
- Medical Device landing page example
- 9 Killer Content Ideas for Facebook Live Events (Ep. 73)
- LinkedIn’s New Video Feature: What Marketers Need to Know (Ep. 104)
- How to Use LinkedIn Video Ads (Ep. 147)
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Todd speaking on stage:
Thanks for Listening!
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