According to a Vidyard survey, 44% of video marketers cite “lack of an effective strategy” as their #1 obstacle to success.
He shares why we start every project with strategy, how to choose the right type of video for your goals, and how to structure a video to keep your viewers engaged.
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In This Episode, You’ll Learn:
- The areas most marketers struggle with video, and how to deal with them
- The importance of practicing sound content marketing fundamentals when you’re producing videos, such as the buyer’s journey
- How to produce videos for each stage of the buyer’s journey
- Why you need to view video through the lens of copywriting
- How to create an emotional reaction that moves your viewers to act
- Why you should focus on creating videos that fit into your current sales and marketing process, as opposed to starting a new tactic
- Why you need to know how you’ll use a video before you create it
- What to do if your target customers don’t realize they need your solution
- How to build an audience, even if your product isn’t sexy
- How motion can be used to maintain viewer’s attention
- How to choose the right video hosting platform for your videos (YouTube vs. Vimeo vs. Wistia vs. Vidyard, etc.)
- How to find out which prospects are watching your videos
Links & Resources
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