The Latest Buzz

People often perceive video marketing as difficult, even confusing. Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re …

Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio. In fact, many Facebook users routinely watch videos without sound. That means you need …

You just finished creating a video...now what? As you know, in order to get ROI on your video project, you need two things: A video with a high business impact …

Without a content strategy, all the hard work you put into creating videos can amount to nothing. And with video in particular, you’re investing more resources into that content, which …

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.” Quite simply, the issue revolves around whether or …