by TODD HARTLEY, on Nov 21, 2017 7:12:00 AM
Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right? But how do you …
Read Storyby TODD HARTLEY, on Nov 9, 2017 7:10:00 AM
Plenty of marketers think having a LinkedIn presence is enough. They’re wrong. Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, …
Read Storyby TODD HARTLEY, on Oct 26, 2017 7:06:00 AM
Time after time, I hear marketers preaching the same “golden rule” of video... “Your videos need to be short! Shorter videos perform better than longer videos.” Everyone is convinced that …
Read Storyby TODD HARTLEY, on Oct 20, 2017 7:03:00 AM
Want to know what the real job of marketers is today? It’s to be attention hackers. No, I don’t mean in some sneaky way. Great marketers understand how to stop …
Read Storyby TODD HARTLEY, on Oct 19, 2017 6:15:00 AM
Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be? It’s not because people …
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