The 3 Principles To Reclaim Value In The Attention Economy (Ep. 125)
by TODD HARTLEY, on Oct 19, 2017 6:15:00 AM
Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?
It’s not because people aren’t watching TV or reading magazines.
People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.
We live in an attention economy, where consumer attention is limited and always comes at a price.
And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.
So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?
I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.
Pretty cool, right?
So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Why traditional media is 7x more expensive and 20% less effective today, and how marketers can adjust.
- What money wasting media channels advertisers are using today
- Why spending money on a broad audience while trying to advertise a specific product is becoming a money-losing proposition
- The common challenges that keep marketers from adopting more precise and measurable advertising channels
- How to modify your creative processes to better retain the attention of your audience
- How to place your brand logo and trademarks in your advertising without being intrusive
- How to use the ladder of engagement to capture consumer attention
Links & Resources
- UK Telegraph article: One-Third of smartphone notifications make our mood worse
- Paul Harvey, So God Made a Farmer Super Bowl Commercial
- Thales Teixeira website: Economics of Attention
- Episode 109: Google vs. YouTube: How to Maximize Rankings on Each, with Eric Enge
- Episode 91: Lessons Learned from Producing a Video Series, with Mark Traphagen
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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