Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)
by TODD HARTLEY, on Oct 12, 2017 6:13:00 AM
What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?
It's called newsjacking.
If you haven't heard of it before, newsjacking is when you leverage trending news to elevate your brand's message. And it doesn't always have to be news specific to your industry — it can be local and world news, too.
It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.
And it's an easy way to join a bustling conversation and offer unique value that separates you from your competition.
But there's a right way and a wrong way to do it.
The right way can generate new leads and buyers for your business without spending any money on advertising. But the wrong way can offend your customers and create a reputation management nightmare.
So if you want to learn how you can capitalize on breaking news to create floods of traffic and attention for your business, then tune into this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- How marketers can capitalize on breaking news
- How Major League Baseball is using augmented reality to attract new and younger viewers
- How lack of available electricity is hindering the socio-economic growth of 1.2 billion people
- Where Instagram trends are headed after crossing 800 million users
- Why Target is adding Pinterest’s visual search tool to its app and website
- How Anthony Weiner’s downfall began on Twitter
- Why Amazon is puzzled about Google pulling YouTube from their Echo show
- How Lyft pulled ahead of rival Uber in race to IPO
- Michael Jordan takes hot wife to dinner in rare $400 sneakers (and what marketers can learn from this headline)
- Why Google is investigating Russian-linked propagandists
- What digital marketers can learn from Apple’s website
- How Tastemade shifted their video strategy on Facebook to accommodate for changes in the algorithm
- Why advertisers are getting behind Twitter’s push into live video
- Why Amazon should buy Twitter
- How Britney Spears used newsjacking to give her fans a memorable experience on Instagram
- How YouTube is tightening their rules around end cards with external links
- Which social media platform is the most popular for on-demand music streaming
Links & Resources
- How to Choose Profitable Video Topics (free download)
- Episode 113 - Why Amazon Might Expand Their Services (And How to Know If You Should Too)
- Episode 121 - Why Digital Agencies Struggle with Video
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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