Marketing Lessons Learned From Hugh Hefner (Ep. 123)
by TODD HARTLEY, on Oct 3, 2017 6:10:00 AM
In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid.
At the time, my grandpa was a member of the Playboy club. And occasionally, he’d bring me along (he’d pay the doorman to let me in).
As I’m sure you can imagine, the whole experience was fascinating, but what I really remember are the marketing lessons I learned along the way.
If you want to hear exactly what those lessons were, how I’ve used them to build a 7-figure business, and how you can do the same, then I think you’re going to love this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Marketing lessons I learned from Hugh Hefner, and how they still apply today
- Why it’s always important to overcommunicate when dealing with other agencies, partners, and clients
- How to use metaphors in your communication to get your message across clearly
- Success often comes down to two things: _____ & _____ (find out in minute 15)
- Why you should be sensitive to market signals, and how this philosophy led me to start WireBuzz in 2010
- How billionaires see opportunity differently from millionaires and “thousandaires”
Links & Resources
- How to win the battle for consumer attention, Harvard Business School article.
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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