Let’s talk about your prospect’s decreasing attention span.

You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish.

But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or video gamers engaging in 24-hour long marathon sessions.

The truth is, we’ll pay infinite attention to things that are interesting and relevant to us. 

For business leaders and marketers, that means getting the right people to pay attention long enough to consume your marketing message so they feel certain enough to make a buying decision.

In this episode, I’m going to break the limiting belief businesses have around attention spans. Then, I’m going to reveal what we do at WireBuzz to command and retain attention long enough to communicate a sales message.

This episode is loaded with actionable tips and frameworks that you can implement in your business right away, so hit that play button and tune in to this week’s episode of Video Marketing Mastery!

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • The TRUTH about attention spans that no one else is telling you
  • The two types of marketing that no longer work
  • WireBuzz’s 5-step messaging framework to hack attention (and maintain it)
  • 6 video hacks that will make your content more relevant and engaging

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.