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by MARCUS KRIEG, on Nov 3, 2016 7:52:00 AM

Have you ever noticed how bad most online videos are? Sure, they might include the brand message, but they just don't capture and hold your attention... There could be a …

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by STRONZ VANDERPLOEG, on Nov 2, 2016 7:50:00 AM

One of the best ways to measure your video’s success is the audience retention metric. Your video’s “audience retention” is the percentage of your video that an average viewer reaches …

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by TODD HARTLEY, on Nov 1, 2016 7:47:00 AM

Sure, you understand the power of video. You’re convinced that video is going to generate leads, boost sales, and skyrocket your company’s ROI... But what about your boss? Even today, …

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by AMANDA MOLLINDO, on Oct 31, 2016 7:43:00 AM

People have lots of opinions about how long an online video should be. Some are adamant about keeping videos under three minutes. Others think that 10-minute videos are perfectly fine …

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by MARCUS KRIEG, on Oct 27, 2016 7:40:00 AM

Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs. And of all the …

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