How to Use Video In Your Sales and Marketing (Ep. 42)

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How to use video in your sales and marketing

If you don’t know what you’re doing, video can feel downright intimidating.

What if you finally invest in a video and no one watches?

Even if you understand how valuable video can be to your sales and marketing efforts, it can be hard to integrate into your process when you’re just getting started.

Fortunately, it’s pretty easy.

Once you’ve identified a few key elements in your current sales and marketing process, you’ll start seeing results from your videos in no time!

So if you’re ready to take the first step toward creating videos for your business, you definitely won’t want to miss this episode!

Get the episode on iTunes: http://apple.co/2dDdTDC 

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In This Episode, You’ll Learn:

  • News Update: Don’t incriminate yourself on Facebook Live like this guy, who is now facing criminal charges for drug possession, harassment of a public servant, and more
  • News Update: Fox News recognizes the power of live video in their article,  “4 Ways to Improve Personal Branding Using Facebook Live
  • News Update: JK Rowling is using Facebook Live to launch a charitable campaign called We Are Lumos Worldwide
  • News Update: The Clinton Campaign created a powerful ad video that features a deaf activist, but what’s really smart about this video is that they’ve utilized Facebook’s silent autoplay to get their message across without sound
  • News Update: Mike Evans, well-known health video marketer, is now working on digital healthcare for Apple
  • News Update: YouTube is soon releasing it’s new user moderation system, called YouTube Heroes
  • News Update: Adidas’ ad agency is reporting that user retention on Snapchat is significantly better than YouTube — find out the problem with this
  • News Update: Our friends at Facebook tipped me off that Facebook Live will soon be available on desktop and laptop devices, instead of just mobile
  • News Update: On Twitter,photos, videos, gifs, polls, and quoted tweets no longer count toward the 140 character count limit
  • News Update: Both streaming the upcoming presidential and vice presidential debates for free, Twitter and Facebook are competing for viewership this election season
  • News Update: Now that audiences have more options to watch the game, Monday Night Football’s viewership has declined by double digits
  • How to determine your first steps into video marketing
  • Why you should begin with a product or overview video
  • How to create videos that will appeal to your target customers
  • The best way to display your videos on your website
  • How video helps represent you and your company in the best light possible

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.