How Video Helps You Own the Conversation In Your Industry (Ep. 27)

How Video Helps You Own The Conversation In Your Industry

Are you the person that everyone in your circle turns to for answers? Are you ready to be a leader and own the conversation in your industry? If so, video is one of the best places to start!

You already know that video increases your exposure and helps you engage with your audience, but how should you approach a thought leadership strategy if your niche is already crowded with great video content?

Conversely, what should your strategy look like if competition is scarce?

That’s what our Director of Strategy, Marcus Krieg, and I will be discussing in this episode.

Whether you’re embarking on new territory or competing with well-established experts, we’ll show you how to use video to become a leading authority in your industry.

Tune in to this episode of Video Marketing Mastery to find out more!

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In This Episode, You’ll Learn:

  • News Update: Snapchat is working on a new Google Glass-style wearable
  • News Update: Google is testing the use of YouTube Ads in Google Search results — find out what it could mean for marketers  
  • How WireBuzz generated 6.3 million video views in one year by creating helpful videos for newly diagnosed breast cancer patients
  • How to become an authority in your industry by answering your audience’s questions
  • Why we recommend using questions, not keywords, when choosing video topics for YouTube
  • How to evaluate the competitive landscape in your niche to guide topic selection and determine your base level of quality  
  • How to use long-tail questions when entering a crowded market
  • Strategies for discovering your audience’s questions
  • Why you should ask your audience questions directly
  • What to do if you don’t have the answers to the questions you’re receiving
  • How to amplify the effectiveness of your video by borrowing authority from guest experts
  • The importance of cutting out the fluff and what to do if your video is still too long
  • How to use your personal strengths to compete in search

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.