How to SEO Your Videos Like a Boss, with Mark Traphagen (Ep. 7)

How to SEO your videos like a boss

Want to dramatically increase the lifetime value of your videos?

Of course you do!

That’s why in this episode, I interview SEO guru Mark Traphagen. He shares tips and techniques you should use to get your videos to rank in search results.

If you apply what you learn in this episode, the vast majority of your video’s views will come from search engines in the months (or years) after you stop promoting new videos.

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In This Episode, You’ll Learn:

  • Mark Traphagen and Todd Hartley at Fenway

    Mark and Todd hanging at Fenway Park

    Why the text you place around your video (headline, description, transcripts, etc.) is still SUPER important for getting your content ranked in search results.

  • Why cutting corners on optimization guarantees your videos won’t get the rankings they deserve.
  • Why you should choose video titles that include the specific questions people are asking.
  • How Google is basically a supply & demand machine. To get found, supply the answers your target audience is demanding.
  • How and when social signals factor into your video’s rankings, if at all.
  • Why popular channels get extra love from YouTube.
  • Why advertising your YouTube videos (strategically) can help those videos rank better organically by boosting engagement metrics.
  • Why Mark’s biggest success metric is “view time’ and how he uses it to track improvements in their video quality.

Links & Resources

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.