The Importance of a Custom Video Marketing Strategy (Ep. 39)



Your videos are only as good as your strategy.

That’s why we work tirelessly to make sure our clients not only have stellar videos, but also a seamless plan of attack.

Just this week, I met with a number of WireBuzz clients in the Bay Area, to make sure they were making the most of their video assets.

What I got in return were happy customers and a reminder about the importance of a custom-tailored video marketing strategy.

To make sure you understand why strategy is just as important as the video, I’ll share a few examples of how we’ve used custom strategies to help our clients’ businesses grow in this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

  • Some of the innovative ways WireBuzz clients are using video
  • News Update: The New York Times announced 6 new innovative video programs
  • News Update: Forbes recognizes 5 lessons in video storytelling that can benefit your businesses
  • Why Jason Fair, WireBuzz’s Director of Content, and I met with clients all across the the Bay Area this week
  • How to optimize your customer’s learning experience with video to generate ROI
  • How we helped a client use video to educate physicians on correctly drawing a blood sample for a specific type of test (decreasing their 40% resubmission rate to 9%)
  • Why I’m a huge advocate of Facebook’s video capabilities, but somehow my personal Facebook account is in the doghouse

Links & Resources

WireBuzz Won a Telly Award!


Facebook employees checking out WireBuzz

Facebook Employees checking out WireBuzz

Behind the scenes photos from the crew’s beach shoot

WireBuzz Bay Area Video Shoot

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.