How to Build an Audience On YouTube (Ep. 15)

How to Build an Audience on YouTube with Marcus Krieg

Want to use YouTube to generate leads and grow your business?

If so, the very first thing you need to do is learn how to build an audience.

So in this episode of Video Marketing Mastery, we have WireBuzz’s Director of Strategy here to share how you:

  • Choose YouTube-friendly video topics
  • Optimize your videos for YouTube SEO
  • And convert your viewers into high-quality leads for your business

Get the episode on iTunes here: http://apple.co/1SlpbYr

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In This Episode, You’ll Learn:

  • How most marketers are using YouTube the wrong way
  • Why only posting videos about your product guarantees people won’t discover you on YouTube
  • How keywords factor into your YouTube strategy
  • How YouTube decides which video deserves to rank for a given keyword
  • Why YouTube SEO is mostly about helping YouTube achieve their goals
  • The most important YouTube Ranking Factors and how to optimize for them
  • Why trying to trick YouTube is a huge waste of time
  • Why you should never try to “force” a keyword after you’ve already created a video
  • How to build an audience on YouTube and why patience and commitment are the most important guarantors of success
  • How to choose the right video format (talking head, animation, screenshare, whiteboard, etc.) for your YouTube strategy
  • Why it’s super important to avoid looking like you’re using a script
  • Why some YouTube SEO optimizations need to be “cooked in” to the scripting process.
  • How to drive leads and revenue using YouTube
  • Why YouTube drives the highest quality website visitors to your site of any social network, including LinkedIn

Links & Resources

Example of a video “end card”

Clickable YouTube End Card

Note: Both “Watch More Videos” and “The Best Deals” use clickable spotlight annotations on YouTube

 

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.