How sales teams need to be using video (Ep. 208)

by Todd Hartley • July 11, 2019

Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.

It feels icky, doesn’t it!?

So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?

You guessed it…

Use video outreach.

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How To Attract Your Perfect Customer (Ep. 207)

by Todd Hartley • July 2, 2019

When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?

Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.

So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.

When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client. 

I’ll explain in more detail in the podcast.

But that’s not all.

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Facebook’s Best Practices For Increasing Video Reach (Ep. 206)

by Todd Hartley • June 19, 2019

Facebook has reached 2.38 billion monthly active users.

Pretty crazy, right?

And with so many people using the platform, you’d think it would be easy to increase your content’s reach……but you’d be mistaken.

You may presume your content is good enough for “Facebook Land,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).

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Why Video Marketers Need To Start With Strategy (Ep. 205)

by Todd Hartley • June 14, 2019

Would you buy something if you didn’t know what to do with it?

This isn’t a trick question: the answer is no.

The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.

And what happens if it doesn’t generate the results your client was expecting?

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Video Marketing Tips Every Business Should Know In 2019 (Ep. 204)

by Todd Hartley • June 4, 2019

What’s the biggest shift in the way businesses use video today compared to the “early days”?

How does video influence attention spans?

And what should a company look for when hiring a video production agency?

These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing.

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How To Turn Video Into A Revenue Driver For Your Business (Ep. 203)

by Todd Hartley • May 28, 2019

Imagine downloading 20 years of viral marketing success in 50 minutes.

How much would that be worth to you?

Well, never mind the price tag — this one is free.

Recently, I spoke at the Arizona Innovation Marketing Association (AZIMA) and shared my most powerful discoveries to help you level up your sales and marketing results.

This isn’t a speech preaching to “hustle harder” and “grind.” That’s unhelpful (and frankly, I can’t stand “gurus” who push that message).

This is the exact opposite, and I can’t wait to reveal these tactics and strategies with you.

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Celebrating Audience Stories From Around the World: Part 3 (Ep. 202)

by Todd Hartley • May 21, 2019

Wrapping up our 3 part series, we have 4 interviewees from around the world who share their video marketing results and their biggest takeaways from the podcast.

In this week’s episode, we’re interviewing Grant White, João Seiça, Ben Amos, and Stuart Smith.

Grant shares how he used videos to expand businesses by teaching them the benefits of using video marketing.

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Celebrating Audience Stories From Around the World: Part 2 (Ep. 201)

by Todd Hartley • May 14, 2019

In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses.

This week we’re interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek.

N’tchidje started out as a sound engineer with his own recording studio and transitioned to owning a video production company.

Thomas has been listening since our earliest episodes and talks about how the podcast has helped his business.

And Vit talks about his experience working in the video marketing world over the past 20 years.

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Celebrating Audience Stories From Around the World: Part 1 (Ep. 200)

by Todd Hartley • May 7, 2019

In honor of our 200th episode, we’re doing things a little different.

We’re featuring listeners who’s businesses have been shaped by the lessons we share every week on the podcast.

This week we’re interviewing Randy Beard and Maayan. 

Randy, a listener since episode 30,  transitioned from the swimming pool industry to owning his own video marketing agency. And Maayan, from Tel Aviv, Israel, started building funnels that sell his video marketing services to local businesses.

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The Prosumer Evolution: Why It’s Taking The World By Storm (Ep. 199)

by Todd Hartley • May 1, 2019

We are living in an age where you no longer have to be a professional to create professional quality video content.

No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro.

But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-quality equipment to create better video content.

So why should this matter to you?

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