<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1690342894573200&amp;ev=PageView&amp;noscript=1">
Book a Call
Menu
Book a Call

What Marketers Can Learn from the Navy's Video Recruiting Strategy (Ep. 174)

by TODD HARTLEY, on Sep 20, 2018 10:25:00 PM

VMM_174-1024x536-1

"The Few, The Proud, The Marines."
"Be All That You Can Be."
"America's Navy — A Global Force for Good."

We've all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?

Not very often, right?

Historically, these military branches have spent up to 70% of their marketing budget on television commercials...

...but that's all about to change.

After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube...

...and the results were "blockbuster."

The ad campaign did so well that the Navy is going to spend 70% of their advertising budget online instead of on television!

It's a big win for the Navy, but what lessons can YOU learn from their success?

Similar to how every great military mission starts with the end goal in mind, at WireBuzz, we always start with strategy... and that's exactly what the Navy did.

They defined their target audience, identified where they hung out online, and created hyper-relevant ads that commanded attention and increased engagement

If you want to hear the full breakdown of this campaign, plus the latest news in digital marketing, then tune into this episode of Video Marketing Mastery!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.

Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Comments

About WireBuzz

We're sales and marketing nerds who combine sales psychology with storytelling to produce binge-worthy buying experiences. Learn More →

Subscribe for Weekly Updates