Knowing who’s interested in your business helps you close deals faster.

Wouldn’t you agree?

But the challenge that businesses run into is not being able to identify which prospects are hot and which prospects are not.

When you don’t have a process to segment leads at the consideration and decision stage of your funnel from leads who are in the awareness stage, then your sales team will waste valuable time following up with prospects who aren’t ready to make a buying decision.

And I know you hate wasting time.

So let’s talk about how to do this the right way.

 

You can’t track how long individual leads spend on your webpage, but with video, you can track key indicators of interest such as:

  • How long they watch a video
  • How many times they watch a video
  • Where they rewound the video or stopped watching altogether
  • How many total videos they’ve watched

And the best part is that my sales team gets real-time notifications whenever prospects show strong indicators of buying intent, like watching 80% of a sales video.

How much more profitable could your business be if you prioritize your sales follow up this way?

Look, my strength is helping you prepare for future trends and giving you insight into innovative tactics and strategies that very few people (if any) are using.

So if you want to learn how to use covert data to “spy” on your leads and convert them into sales faster, then tune into this episode of Video Marketing Mastery.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • How I use covert data to provide an elevated customer experience to my prospects
  • The key video metrics you should pay attention to and why
  • The best way to optimize your sales funnels to make it more compelling and persuasive
  • How I discovered that a U.S. Government Agency visited my site over 40 times in 2 days
  • Why most businesses are wrong when they say, “we need more leads.”
  • How to make the digital shopping experience easier for your customers

Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.