Why Digital Agencies Struggle with Video (Ep. 121)
by TODD HARTLEY, on Sep 26, 2017 6:06:00 AM
Video marketing is a whole ‘nother beast compared to its counterparts.
Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts.
And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm.
But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills.
Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business.
Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.
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In This Episode, You’ll Learn:
- Why digital agencies typically struggle with video
- What Vertical Measures specializes in
- Why it’s critical that your CEO understands the value of hiring an outside agency
- The best practices to follow that give your content the best chance at ranking on page 1 of Google
- Why all digital marketing thought leaders commit to reading and studying the industry daily
- What mobile statistics are telling us about user behavior, and how you can use them to your advantage
- Why you should spend at least 20 minutes crafting a great title, title tag, and meta description for your content
- Vertical Measures’ upcoming book release about the customer journey and amplifying content
Links & Resources
- Episode 117, with Erik Solan of Vertical Measures — How Video Content Amplification and Paid Media work together
- Arnie Kuenn’s first book, “Content Marketing Works” (free download)
- Content AMP Camp Registration
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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