How to Use Video to Protect Your Business from a Social Media Crisis (Ep. 79)
by TODD HARTLEY, on Apr 25, 2017 10:28:00 PM
I’m sure you’ve heard about the United Airlines fiasco that happened earlier this month; the airline overbooked a flight, but when no one wanted to give up their seat, passengers were forced off the plane.
Of course, the way United handled their overbooking situation should not be condoned. But what really damaged the airline’s reputation were the viral videos of Dr. David Dao dragged through the airplane aisle.
Now, images of his limp body and the sound of screaming bystanders are impossible to disassociate with United Airlines, and the public is understandably outraged. This backlash was even reflected in their market value, which dropped by $250 million after the incident.
If you’re a frequent listener of the podcast, you already understand the power of video. But we don’t often talk about how video’s superpowers can work for OR against you.
Turbulent social media videos can cause a PR nightmare for businesses of any size. So in this podcast episode, I’m joined by one of WireBuzz’s Inbound Marketers, Amanda M., to talk about how companies can use video to proactively insulate themselves from risk.
Free Bonus: Discover how to choose profitable video topics for your business with this free worksheet. Click here for instant access!
Tune in to learn how to safeguard yourself from bad press, regardless of the size of your business.
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In This Episode, You’ll Learn:
- One of United Airline’s biggest mistakes
- How social videos and livestreaming can be damaging to an unprepared business
- How to insulate your business from the inevitable social media crisis
- What social insurance is, and how to apply it to your business
- Why companies need to do everything in their power to humanize their brand
- How to win over customers and fans before a digital disaster arrives
- How to use video to communicate your brand’s value and solve PR problems
Links & Resources
- Learn how much money United Airlines lost because of this viral video fiasco
- Get your copy of the FREE topics selection worksheet to determine which video topics will be most profitable to your business
- If you're interested in learning more about how to deal with bad media exposure using video, take a page from Samsung's book and check out Episode 66 of Video Marketing Mastery
- Discover the biggest video marketing trends of 2017 in this 2-part episode
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