In 2016, Samsung got a lot of heat… literally.
Last year, their Galaxy Note 7 had a serious problem. The battery was prone to overheating, to the point where some of the phones were exploding.
Of course, they issued a recall of 2.5 million phones and replaced them with “safer” batteries that also caught fire.
These phones weren’t allowed on planes, they caused physical harm to some of their customers, and the fiasco cost Samsung over $22 billion dollars.
Even worse, their reputation tanked. The latter half of 2016 was nothing but damaging press coverage for the tech giant. And without a doubt, they’ve lost some customers for good.
But you might be wondering, what does this have to do with video marketing?
Well, Samsung’s brilliant new video campaign is attacking their PR monsters head-on.
Instead of trying to sweep the whole ordeal under the rug, and hope that time heals all wounds, Samsung is using video to introduce their renewed “commitment to quality” and what they’re doing to win consumer trust back.
In this week’s podcast, Marcus joins me to explain Samsung’s video strategy and how you can emulate it.
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Be sure to listen in and take a look at some examples of Samsung’s campaign in the Links and Resources section below!
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In This Episode, You’ll Learn:
- News Update: find out why Facebook is rolling out video ads that autoplay with sound, and why it’s a big mistake
- News Update: Facebook is working with the MLB to stream one game each week this season and 46 matches of the Mexican Soccer league this year
- News Update: In 2016, Twitter lost $400 million, but they believe live video can turn it around (find out why)
- Twitter, Facebook, and YouTube are all trying to keep visitors on their platforms longer, and you should be doing the same. Find out how in this episode
- News Update: Snap Spectacles are now available to the public
- News Update: Vidyard is taking a big initiative towards educating businesses on how to use video as sales enablement content
- How Samsung is using video to regain trust after their Galaxy phone battery fiasco
- What “problem content” is, and how to use it to your advantage
- How to use video to show what you’re doing differently from your competitors, and ultimately win them over
- Why Samsung’s Casey Neistat was a brilliant move
- How simplifying your scripts can help persuade your video viewers
- The right way to use advertising on YouTube (and how Samsung nailed it)
- Why incorporating “key opinion leaders” or “influencers” is a value ad, not a silver bullet
Links & Resources
- Check out this blog post, How to Know if YouTube is Right for Your Business
- Don’t forget to Tweet me, @theToddHeartley, once you’ve figured out how long it takes to convert a prospect
- If you want to gain insider knowledge of how we help our clients increase ROI with video, check out our new Mini Course
Watch my Thank You video to the UofA’s SALT Center.
Fox News is doing it right when it comes to video autoplay! Take a look in the bottom right corner.
Here’s a photo of Wendy and I with Shark Tank investor, Daymond John.
Check out baseball legend, Johnny Bench, wearing Google Glass!
Watch Samsung’s two “Commitment to Quality” videos below.
Watch Samsung’s Casey Neistat video below.
Thanks for Listening!
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