How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio (Ep. 177)

by Todd Hartley • October 8, 2018

The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.

But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.

Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.

You feel me?

Read More

How to “Spy” on Your Prospects (And Sell to Them Faster) (Ep. 176)

by Todd Hartley • October 2, 2018

Knowing who’s interested in your business helps you close deals faster.

Wouldn’t you agree?

But the challenge that businesses run into is not being able to identify which prospects are hot and which prospects are not.

When you don’t have a process to segment leads at the consideration and decision stage of your funnel from leads who are in the awareness stage, then your sales team will waste valuable time following up with prospects who aren’t ready to make a buying decision.

And I know you hate wasting time.

So let’s talk about how to do this the right way.

Read More

How to Sell Faster with Video (Ep. 175)

by Todd Hartley • September 24, 2018

Selling faster changes the dynamics of your entire business.

Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.

Before you know it, you become indispensable because you understand how to turbocharge revenue.

So what’s the best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?

Well, you should be using video on your customer journey pages!

Let me explain.

Read More

What Marketers Can Learn from the Navy’s Video Recruiting Strategy (Ep. 174)

by Todd Hartley • September 20, 2018

“The Few, The Proud, The Marines.”
“Be All That You Can Be.”
“America’s Navy — A Global Force for Good.”

We’ve all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?

Not very often, right?

Historically, these military branches have spent up to 70% of their marketing budget on television commercials…

…but that’s all about to change.

After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube…

…and the results were “blockbuster.”

Read More

How to Create a Powerful Customer Testimonial Video (Ep. 173)

by Todd Hartley • September 11, 2018

There’s a reason why so many businesses are using both video and testimonials: because they work.

And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions.

But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create.

So how can you ensure that you create the right testimonial video, the first time?

Read More

Discover The Early Adopter IGTV Opportunity (Ep. 172)

by Todd Hartley • September 4, 2018

There’s a major marketing opportunity available on Instagram if you’re willing to share helpful content and take immediate action.

For the last 3 months, I’ve been telling you about the early adopter advantage of using IGTV and the open window of opportunity for extra marketing exposure.

As a digital marketing futurist that’s been seizing digital marketing windows of opportunity for 20 years, now is the time you should be creating business videos on IGTV.

Here’s why:

– In June 2018 (when IGTV launched) Instagram reached 1 billion monthly active users
– People spend 5x longer on Instagram when they’re watching videos
– IGTV allows creators to publish long form videos (10 minutes for standard accounts, 60 minutes for verified accounts)

Read More

Discover Your Target Customer’s Language of Love (Ep. 171)

by Todd Hartley • August 28, 2018

Have you heard of the renowned book, The 5 Love Languages?

It outlines 5 ways to express and experience love: receiving gifts, quality time, words of affirmation, acts of service, and physical touch.

Author, Gary Chapman, theorizes that each person has one primary love language and couples who communicate using their partner’s preferred love language can experience a more healthy and affectionate relationship.

Makes sense, right!?

So when YouTube surveys their audience of 1.6 billion users and discovers that people are 3x more likely to prefer watching a YouTube tutorial video than reading the product’s instructions…

…we know that there’s a high likelihood of video being your target customers preferred way to learn.

In other words, it’s their love language!

Read More

How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber (Ep. 170)

by Todd Hartley • August 22, 2018

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses.

In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy.

So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your competitors (without relying on salespeople)?

Try implementing the “hub and spoke” content marketing model.

Let me explain.

Read More

How to Use Geofencing to Optimize Your Digital Marketing Campaigns (Ep. 169)

by Todd Hartley • August 13, 2018

Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages.

Let me explain.

Imagine if your business had an invisible fence with a 5-mile radius.

Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop.

That’s how geofencing works, and it’s an effective way for businesses to use hyper-local targeting to get their message or offer in front of their target audience.

Read More

Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates (Ep. 168)

by Todd Hartley • August 10, 2018

If you had 2-minutes to explain your product or service to someone, could you get them to buy?

Unless it’s extraordinarily simple, the answer is probably “no.”

The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying.

But 82% of people want nothing to do with a salesperson until AFTER they’re ready to buy.

So if you’re relying on your sales team to communicate the essential information about your product or service to your prospects, then you’re probably not seeing as much success as you’d like.

Read More