How to Choose Profitable Video Topics for Your Business (Ep. 191)

by Todd Hartley • March 5, 2019

Videos are your most powerful sales and marketing tools, but because they often take more time and money than text­based content, it’s critical that you invest your marketing budget wisely.

And that means selecting the most profitable video topics for your business.

So how do you confidently identify the right video content to produce?

After working with thousands of clients and creating more than 2,000 videos per year, we’ve dialed in a process that works.

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How to Track Video Marketing ROI (Ep. 190)

by Todd Hartley • February 27, 2019

Video has many superpowers; one of them being clarity.

If you have a complicated product or service, video can help your audience follow along and understand your message without being overwhelmed by the technical gobbledygook.

Take Marketo for example.

Marketo is a full-stack marketing suite that does a lot of things — from lead management to marketing automation to mobile marketing.

Before they added video to their sales process, they relied on white papers to educate their audience.

White papers can be extremely valuable if they are written well, but asking someone to read a 3,000-5,000 word guide can be a big ask.

That’s why Marketo started using 4-minute video demos…

..and after analyzing the data, they discovered their video demos were outperforming their white papers by 6x!

Do you think this improved their lead-scoring?

Absolutely.

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Why We’re Excited About HubSpot Video (Ep. 189)

by Todd Hartley • February 19, 2019

We already know that video is the most compelling content form, but many businesses still struggle with using video in their sales and marketing strategies.

Imagine if there was a tool that made everything easier…

Introducing HubSpot video.

HubSpot Video lets you add interactive forms to your videos, integrate with Zoom for 1on1 video, and sync YouTube data into your HubSpot analytics.

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The One Place Your Business Shouldn’t Use Video (Ep. 188)

by Todd Hartley • February 7, 2019

Throughout the years, WireBuzz has been here to give you lots of advice on how to improve your business results using video.

We’ve discussed topics like, “how to create a winning video marketing strategy, “using video to convert more conference leads into customers,” and “creating a powerful customer testimonial video.”

But on this episode of Video Marketing Mastery, we offer some advice on when you shouldn’t use video. (And, of course, helpful resources that dive deeper into why).


5-Step Roadmap for Creating an Irresistible Marketing Message (Ep. 187)

by Todd Hartley • January 23, 2019

There are dozens of frameworks and methodologies you can follow to craft your marketing and sales message.

And the best part about frameworks is that they allow you to engineer success, as long as you apply them intelligently.

However, unless you’re a trained marketing strategist or copywriter, it can be challenging to discern which framework works best for your business.

In fact, we found that many of our clients don’t have the nuanced understanding to apply these messaging frameworks correctly…

…so we created our own.

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The Right Way to Charm & Prospect New Business using Video (Ep. 186)

by Todd Hartley • January 9, 2019

There are two strategies salespeople can implement when prospecting for new clients.

One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate.

Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up).

Not very effective, right?

The second strategy, which we reveal on the podcast, is tremendously more impactful.

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How to Create a Winning Video Marketing Strategy (Ep. 185)

by Todd Hartley • January 4, 2019

Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.

But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.

At WireBuzz, we’ve been preaching that philosophy for a long time.

And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.

The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.

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Using Video to Convert More Conference Leads into Customers (Ep. 184)

by Todd Hartley • December 5, 2018

Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects.

But is your booth loop video hooking your prospects attention and supporting your sales teams efforts?

Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot?

And are you capturing assets that you can distribute to all your prospects who didn’t attend the event?

A smart video marketing strategy can enhance your business’s conference results every step of the way.

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The Anatomy of a Perfect Customer Testimonial Story (Ep. 183)

by Todd Hartley • November 30, 2018

When you package your message within a story, it can be 22x more memorable than presenting just facts.

That’s because evolution has wired our brains for storytelling.

As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.

If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.

With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.

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How Restaurants Can Grow Their Business Using Video (Ep. 182)

by Todd Hartley • November 20, 2018

When you know the fundamentals of marketing and persuasion, you can apply the tactics across any industry.

Recently, I was interviewed by Jeff Harrison and Andrew McCauley of SwingPoint Media — a marketing agency that helps restaurants get more customers in the door.

In the interview, we discuss how restaurants can grow their business by using video marketing, social media advertising, and email marketing.

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