Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates (Ep. 168)
If you had 2-minutes to explain your product or service to someone, could you get them to buy?
Unless it’s extraordinarily simple, the answer is probably “no.”
The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying.
But 82% of people want nothing to do with a salesperson until AFTER they’re ready to buy.
So if you’re relying on your sales team to communicate the essential information about your product or service to your prospects, then you’re probably not seeing as much success as you’d like.
How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott (Ep. 167)
Getting publicity doesn’t always have to be expensive.
In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution to your publicity problems.
It’s called Newsjacking, and it’s a fun and simple way to attract more attention to your business without spending an arm and a leg on advertising.
News stories break every minute of the day, and the media is often scrambling for people to quote, and you want to be that person.
So how do you newsjack?
How to Turn Customers Into Your Marketing Army, with Jay Baer (Ep. 166)
Every business cares about word of mouth marketing because it’s the most effective form of business growth.
The problem lies in the fact that very few businesses have a strategy for it. They just assume, “oh, our customers will talk about us if we give them a great experience.”
But will they?
And if they do, what story are they telling?
My guest on the podcast is marketing expert, Jay Baer. Together, we talk about his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
How to Use Video to Train Your Global Sales Team (Ep. 165)
Getting your sales team aligned with the same pitch can be difficult when they are spread out all over the world.
And it’s frustrating for sales managers or directors to hear that their sales representatives are miscommunicating the value of their product or service, handling objections differently, or going off script.
Maybe you have a national sales conference once a year, or a bi-weekly conference call to help train your team, but what if that isn’t enough?
How do you standardize the training process to ensure that your entire sales team is operating on the same page?
How to Build Brand Awareness & Recall on YouTube (Ep. 164)
“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
How to Turn Your YouTube Audience Attention into Action (Ep. 163)
Did you know that relevant video ads get 3x more attention than your average video ad?
Imagine what it would do for your business if your prospects spent triple the amount of time watching your videos.
They would trust you more.
Your lead quality would be higher.
And your average sales cycle would be shorter.
The more relevant your ads are, the more successful you’ll be at commanding your prospects attention and converting that attention into action.
So how do you do that?
How to Use Video to Create Your Website’s Best Content, with Rand Fishkin (Ep. 162)
I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one.
So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special.
It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the complexities of search engine optimization.
But it wasn’t an overnight success. It took years of publishing content consistently before Whiteboard Friday caught fire.
In this episode of Video Marketing Mastery, I sit down with Rand Fishkin, founder of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Why Investing in the Best Tools Will Help You Grow Your Video Marketing (Ep. 161)
When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.
Let me explain.
If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.
It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.
Get what I’m saying?
Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.
So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.
If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.
Which means that it’s time to retire the Swiss Army knife.
How Businesses are Adopting Video and the Biggest Trends (Ep. 160)
One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns.
As marketers, we often get hung up on things like how long our video should be instead of what’s really important – how to get your message across.
You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability.
If you don’t understand or keep up with the trends, you’ll have a hard time using video to your advantage. Luckily for us, Vidyard put together the 2018 Video in Business Report.
How to Track Your Prospects and Become an Attention Marketer (Ep. 159)
I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well…what’s the point?
So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.
I’ve said it a million times before because I really believe it – video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.
When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.
Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.