Video Marketing Tips Every Business Should Know In 2019 (Ep. 204)
What’s the biggest shift in the way businesses use video today compared to the “early days”?
How does video influence attention spans?
And what should a company look for when hiring a video production agency?
These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing.
How To Turn Video Into A Revenue Driver For Your Business (Ep. 203)
Imagine downloading 20 years of viral marketing success in 50 minutes.
How much would that be worth to you?
Well, never mind the price tag — this one is free.
Recently, I spoke at the Arizona Innovation Marketing Association (AZIMA) and shared my most powerful discoveries to help you level up your sales and marketing results.
This isn’t a speech preaching to “hustle harder” and “grind.” That’s unhelpful (and frankly, I can’t stand “gurus” who push that message).
This is the exact opposite, and I can’t wait to reveal these tactics and strategies with you.
Celebrating Audience Stories From Around the World: Part 3 (Ep. 202)
Wrapping up our 3 part series, we have 4 interviewees from around the world who share their video marketing results and their biggest takeaways from the podcast.
In this week’s episode, we’re interviewing Grant White, João Seiça, Ben Amos, and Stuart Smith.
Grant shares how he used videos to expand businesses by teaching them the benefits of using video marketing.
Celebrating Audience Stories From Around the World: Part 2 (Ep. 201)
In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses.
This week we’re interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek.
N’tchidje started out as a sound engineer with his own recording studio and transitioned to owning a video production company.
Thomas has been listening since our earliest episodes and talks about how the podcast has helped his business.
And Vit talks about his experience working in the video marketing world over the past 20 years.
Celebrating Audience Stories From Around the World: Part 1 (Ep. 200)
In honor of our 200th episode, we’re doing things a little different.
We’re featuring listeners who’s businesses have been shaped by the lessons we share every week on the podcast.
This week we’re interviewing Randy Beard and Maayan.
Randy, a listener since episode 30, transitioned from the swimming pool industry to owning his own video marketing agency. And Maayan, from Tel Aviv, Israel, started building funnels that sell his video marketing services to local businesses.
The Prosumer Evolution: Why It’s Taking The World By Storm (Ep. 199)
We are living in an age where you no longer have to be a professional to create professional quality video content.
No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro.
But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-quality equipment to create better video content.
So why should this matter to you?
The Future of Social Video: How To Stand Out In The Feed (Ep. 198)
Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.
Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).
In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.
Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.
So what’s the solution?
The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences (Ep. 197)
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
…Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
How Branding and Direct Response are Converging (Ep. 196)
Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this?
Using Relevance in Your Binge Worthy Video Content (Ep. 195)
People expect hyper-relevant, personalized experiences. It’s a major trend in marketing.
Take Netflix, Facebook, and YouTube for example. When you login to these platforms, you’re greeted with relevant choices based on your past viewing history.
In a world where so many sales and marketing professionals are complaining that people have short attention spans, these super platforms are seeing insane increases in watch-time because they are feeding you MORE of what you want.
Great copywriters often say to “enter the conversation already taking place inside your prospect’s head.”
By aligning with your prospects immediate wants and needs, you demonstrate that you “get them,” and THAT’S how you capture attention and pull people through your marketing message at faster rates.
Unfortunately, most brands are still speaking to everybody, and that’s why Fortune 500 companies are crashing hard.
Today, it’s more important than ever for brand marketers to learn about direct-response and sales.
And it starts by getting clear on your message and strategic about how you communicate that message on your website and in your content.