Learn How To Use LinkedIn's Lead Gen Form And Video Ads (Ep. 243)
by TODD HARTLEY, on Jul 9, 2020 4:05:43 PM
LinkedIn is growing at lightning speed...
(Check out my short video on Linkedin lead gen forms)
- Video streaming is up by 71% for businesses trying to influence prospects and clients (SEJ)
- A 55% year-over-year increase in conversations among LinkedIn connections (SEJ)
- Live Events are seeing 23x the comments and 6x the reactions compared to native video (Forbes)
But only 1% of LinkedIn users post content weekly, which means there’s a huge opportunity for content creators to own the 99% of eyeballs right now! (Business of Apps)
And LinkedIn is making things so easy for marketers, there’s no reason you shouldn’t be all over the platform.
On today’s episode I get into the nitty gritty of LinkedIn video ads, retargeting, and lead gen forms so you can start utilizing LinkedIn for your business today. LinkedIn is the world's largest professional network with 690+ million users in more than 200 countries and territories worldwide (Forbes). With my tips you can start getting your content in front of these people ASAP.
Don’t pass up on the opportunity to make noise on LinkedIn RIGHT NOW because other advertisers will start catching on. Grab that note pad because you’re about to get schooled on this week’s episode of Video Marketing Mastery!
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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- How to retarget users watching your video ads
- Why the new lead gen forms are super easy
- Why using LinkedIn Live can give you more exposure
- How LinkedIn’s new targeting options can help you tailor your messages
Links & Resources
- LinkedIn Content Creation is up 60% year-over-year (SEJ)
- Integrate Lead Gen Forms with Your Marketing Automation/CRM System
- How LinkedIn Events Are Ushering In A New Era Of Remote Culture
- LinkedIn ads polls and live video based events to focus on virtual engagement
- LinkedIn Lead Gen Forms - Overview
- How To Track Video Marketing ROI (ep.190)
- Check out the WireBuzz remote sales page to see how we’re using video
- Follow Todd and tell him you’re listening to the podcast on LinkedIn
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