How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber (Ep. 170)
by TODD HARTLEY, on Aug 22, 2018 10:16:00 PM
Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses.
In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy.
So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your competitors (without relying on salespeople)?
Try implementing the “hub and spoke” content marketing model.
Let me explain.
Hub content is a unique, evergreen piece of content that someone is willing to exchange their contact information for in order to get. Some examples of hub content can be ebooks, white papers, infographics, interactive quizzes, or ultimate guides.
Spokes are more digestible pieces of content that are related to and link back to the hub content. They can be blog articles, social media posts, slideshare presentations, videos, memes, etc.
I’ve invited Mike Huber, Senior Director of Strategy and Education at Vertical Measures, to explore this topic further.
So if you’re curious to know how to implement a hub and spoke content marketing model in your business so you can generate higher quality leads and sell to them faster, then you won’t want to miss this episode of Video Marketing Mastery.
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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- What is the Hub and Spoke model and how to align it with your content marketing strategy
- The value in having individual hubs for each of your product lines
- How Domino's Pizza and Dollar Shave Club built an “audience they own”
- How to repurpose your Hub content for different social media platforms
- Why you should create your content marketing strategy before you create hub and spoke content
Links & Resources
- Vertical Measures website
- Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates (Ep. 168)
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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