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How The Best Salespeople Create Value to Win the Sale (Ep. 227)

by TODD HARTLEY, on Mar 18, 2020 11:01:55 AM


In today's world, it's all about consultative selling. People expect you to dive into their business and help them solve their unique problems.

And it’s the salesperson’s job to listen to their needs and then create enough value to win the sale. However, most salespeople are simply going through the motions and checking off the boxes during their discovery calls and proposal meetings.

Sure, you might close the “low-hanging fruit” that way, but you’ll never become a top-earning salesperson until you master the skill of creating value. When you understand how to create value the right way, you separate yourself from 80% of your competition.

Dan Lier, professional sales trainer and keynote speaker, joins us on the podcast again to discuss how to take your sales to the next level. Dan’s history of success speaks for itself:

  • Two-time collegiate basketball national champion
  • Top-earning sales representative for Tony Robbins
  • #1 requested keynote speaker in Las Vegas
  • And the guy companies hire to train their sales team

In this episode, Dan reveals how to ask questions that build value, his “4-point connection strategy” to build rapport, and why an undisturbed prospect will not buy.

Grab a pen and paper to take notes and tune in to this episode of Video Marketing Mastery!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • How top salespeople build value vs. how amateur salespeople build value
  • Dan’s “4-point connection strategy” to build rapport with prospects (even if don’t consider yourself to be “social”)
  • Why an undisturbed prospect will not buy (and what to do about it)
  • Why it's more valuable to help employees set personal goals instead of business goals

Links & Resources

Thanks for Listening!

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