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9 Cost-Saving Tips For Creating Professional Videos at Scale (Ep. 32)

by TODD HARTLEY, on Jul 19, 2016 2:29:00 AM


If there’s one thing that prevents businesses from creating videos, it’s this...

Video is more expensive.

Maybe it even feels too expensive for your company to invest in right now.

Yes, video usually has a higher price tag than text or images. And there’s a lot that goes into a single production.

You have to hire a video crew and take time out of your busy day to get in front of the camera.

You need to figure out what topics you want to cover, and decide what types video content you need. You might even have to hire actors or find customers that are willing to give testimonials.

We understand that taking the plunge into video can be intimidating because of the cost (both time and money) associated with it.

But it doesn’t always have to be that way.

There are lots of ways to get more out of your video investment and produce videos at scale.

In this episode, Todd will share 9 cost-saving techniques for producing videos that fit your budget.

Get the episode on iTunes: http://apple.co/2a72V99

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Reminder: our podcast is now published every Tuesday instead of Thursday, so don’t be late!
  • News Update: Due to the growing success of video, Facebook is testing offline video in emerging global economies–find out why
  • News Update: Is square video the next big thing? Facebook has updated its creative guidelines to suggest uploading videos with a 1:1 ratio, rather than the traditional 16:9 ratio traditionally used in television
  • News Update: Both Twitter and Facebook will be teaming up with traditional networks and other media networks to livestream both presidential conventions–tune in to find out more details
  • News Update: Twitter has partnered with Bloomberg Media and will be livestreaming three Bloomberg TV programs this fall
  • How you can save money by making videos at conferences and meetings
  • Why animated videos are perfect for global companies and rapidly changing industries
  • How to reuse and repurpose your animated videos to continually increase ROI
  • Why you always want to get b-roll when you hire a video crew, even if you’re not planning to use that footage in your next video
  • How to atomize your videos to extend your company’s reach and the increase lifespan of the video
  • Why you should never limit your video upload to a single social media or hosting platform
  • What montage videos are, and how to use pre-existing content to create more impact opportunities
  • How to use your website’s analytics to discover which pages are already performing well, and then recreate the content of that page in video form to boost search results, attention recall, and more
  • The value of a two-camera shoot to make a visually stimulating video
  • Why batch processing is the key to making lots of of valuable, helpful video content without spending a lot of time and money
  • Why a successful day of shooting only comes when you have a succinct plan of attack (and what shoot-day preparation should look like)
  • What types of videos to make that will give you the most for your investment, and how to use them to move people through your sales cycle
  • Why you should use live video at every event and conference you attend to create content that is virtually free

Links & Resources

  • Free Worksheet: How to Choose Profitable Video Topics
  • Episode 29: Using Video to Get the Most Out of Your Conference Strategy
  • Episode 9: Using Video for Thought Leadership and Customer Service, with Jay Baer
  • Episode 17: How to Choose the Right Video Hosting Provider for Your Goals, with Wistia’s Chris Savage
  • Sign up for our weekly email newsletter to stay up-to-date on WireBuzz’s latest content

Thanks for Listening!

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