WireBuzz Blog

  • How to Increase Conversion Rates Using Explainer Videos

    000_how-to-increase-conversion-rates-using-explainer-videos_blog

    Is your home page leaving money on the table?

    Does it clearly and concisely explain what you do, who you do it for, and why that’s important?

    Because here’s the thing: your home page probably gets the most traffic out of any page on your website and visitors expect it to clearly communicate the value of your product or service.

    If you don’t grab your visitors by the eyeballs, the vast majority will never give you a second chance.

    You probably already know you need a great headline and a clear, compelling message. But if you’re counting on website visitors reading to learn more about your product, then you’re definitely leaving a significant source of revenue untapped.

    One-in-four people will actually lose interest in your company if you don’t have a product video.

    That’s why a home page explainer video is one of the safest (and best) investments you can make in your business.

    Read More
  • Censorship, Bad Data, and the Future of Video in 2017 (ep. 57)

    57_future-of-video-in-2017-blog

    The new year is bringing us lots of fascinating news in the worlds of tech and video marketing.

    Already, we’re seeing a continued debate about the role of censorship by tech companies like Apple and Facebook.

    Competition is causing social media giants to adopt questionable practices. And ranking on Google has become even more difficult than ever.

    But there’s one thing that’s for sure: no matter where you look, video is going to be at the center of marketing, sales, and advertising, well into the future.

    Want to learn more? Just listen to this week’s episode of Video Marketing Mastery!

    Read More
  • My Video Marketing Resolutions for 2017 (ep. 56)

    056-video-marketing-resolution-social

    2016 was a huge year for WireBuzz. After studying our prospects’ online engagement, examining their interests, and paying attention to their decisions, we discovered something that would change how we do business.

    As a result, last year we closed 3X the number of deals and sped up our sales cycle by 67%.

    But I still think we can do better.

    So check out this episode to find out the most important lesson I learned in 2016, and how I plan to use that knowledge to improve my strategy for 2017.

    You won’t want to miss my New Year’s business resolutions, and how you can use a similar approach to grow your business!

    Read More
  • The Smartest Video Marketing Trends in 2017

    054-55_the-smartest-video-marketing-trends-in-2017_blog

    If you’ve been following digital marketing trends at all, it’s no secret that we’re on track to see video shift and shape the world of marketing more than ever in 2017.

    And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.

    But the question we’re answering now is what’s next in the world of video marketing?

    From strategy to sales, we’ve examined the landscape of video marketing and curated only the most essential trends that you should be watching for in the coming year.

    But you should know… these trends aren’t about video technology, effects or animation. They’re real shifts in the video marketing industry that will help you better understand your audience’s preferences, habits, and how video can help your business move the needle and see real results.

    That’s why I brought on the WireBuzz team to share which video marketing trends you need to know about in 2017.

    So tune in to this 2-part episode and keep reading to find out where video marketing is going in the new year!

    Read More
  • How to Use Video to Generate More Leads

    how-to-use-video-to-generate-more-leads_blog

    Did you know that 55% of visitors spend fewer than 15 seconds on your website?

    Even worse, 80% of your website visitors will never return.

    Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

    Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

    Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

    But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

    That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

    Read More
  • Using Live Streaming Video for your Business (Ep. 53)

    todd-podcast-thumbnail-episode-53-featured-image

    2016 was a huge year for live video, and it will continue to grow in 2017.

    At WireBuzz, livestreaming is nothing new; we’ve been broadcasting live videos long before Periscope and Facebook Live made it trendy. But now that it’s accessible to anyone with a smartphone, we’ve helped several of our clients use livestreaming and they’re already seeing great results!

    In this episode of Video Marketing Mastery, you’ll find a few great reasons why live video is a smart marketing tactic for your business, and how to get started. Be sure to check it out!

    Read More
  • How to Increase Demand for Your Product Using Video

    how-to-increase-demand-for-your-product-using-video-blog

    You’ve designed a great product, launched it, and waited for prospects to line up for it…

    But few people are buying, or even showing interest.

    What went wrong?

    Did you target the wrong audience? Was the price too high? Bad timing?

    It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…

    A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…

    You haven’t created enough demand for your solution.

    In other words, you haven’t made the problem your product solves a top priority for your prospects.

    And if someone doesn’t perceive that problem to be a priority, how likely are they to pay attention to your sales messages, let alone buy your product?

    No demand = No buyers.

    It may sound obvious, but very few businesses are actually trying to build demand before going in for the close.

    So in this post, we’re going to talk about how you can increase demand before the sale.

    Read More
  • What Fake News Means for Google and Facebook (Ep. 52)

    Video Marketing Mastery Podcast, EP 52

    Recently, everyone’s been up-in-arms about fake news.

    Facebook and Google are both receiving tons of criticism for allowing websites that publish inaccurate articles to go viral on their sites.

    Some are even citing fake news as the reason for the 2016 presidential election results!

    But as an investigative journalist in my past career, I know this is nothing new.

    Fake news was a problem long before Google and Facebook ever existed, only now it’s easier to spot and fact-check.

    For many, that’s not a good enough solution…

    People are calling for reform.

    But if two of the biggest tech giants in world start doing what is asked of them and become the judges of what is and isn’t “real,” then what does that mean for new media?

    In this episode, I share the consequences of censorship in the digital age, and answer a few of our listeners’ video questions that we’ve received over the past week.

    This is definitely an episode you won’t want to miss!

    Read More
  • How to Optimize Your YouTube Video Titles and Descriptions

    How to optimize your youtube video titles and descriptions

    YouTube is the second largest search engine, right behind Google. And with over 1 billion users, there’s a niche for everyone.

    Starting a YouTube channel is a great way to engage with your audience and boost your thought leadership. Which is why plenty of businesses use it to get discovered and generate leads.

    But it isn’t for everyone…

    YouTube isn’t just a place to host a few random business videos. It takes time and commitment to build and maintain a YouTube channel.

    If you’re ready to make that commitment, you have to understand how YouTube works before you can gain any traction.

    And perhaps most of all, you’ll need to understand how to optimize your videos in order to see results.

    Learn how to write great YouTube video titles and descriptions to get your videos noticed!

    Read More
  • Viewtopia 2016: How Salesforce Uses Video in their Content Strategy (Ep. 51)

    How Sales Force Uses Video in their Content Strategy - Video Marketing Mastery

    Coming up with an effective video strategy for your business is tricky.

    First and foremost, everything you do should support your business goals. You’ll also need to consider things like your audience size, your buyer’s journey, and which traffic sources you want to focus on to get prospects through your sales funnel.

    No two content strategies will ever look the same, but it helps to see examples of successful companies using video marketing to extend their reach and educate leads.

    And who better to learn from than Salesforce?

    At Viewtopia 2016, I sat down with Salesforce’s Sr. Manager of Social Media and Content, Marissa Kraines, and Director of Video Strategy, Victor Haseman, to talk about how they use video marketing to reach their business goals.

    Even if your company isn’t as big as Salesforce, there’s plenty to learn from this conversation. We talked about everything from Snapchat ads to building thought leadership with video, so you’ll definitely want to tune in to this episode!

    Read More
  • Page 1 of 14
  • Get a Free Consultation