How to Build Brand Awareness & Recall on YouTube (Ep. 164)
“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
How to Turn Your YouTube Audience Attention into Action (Ep. 163)
Did you know that relevant video ads get 3x more attention than your average video ad?
Imagine what it would do for your business if your prospects spent triple the amount of time watching your videos.
They would trust you more.
Your lead quality would be higher.
And your average sales cycle would be shorter.
The more relevant your ads are, the more successful you’ll be at commanding your prospects attention and converting that attention into action.
So how do you do that?
How to Use Video to Create Your Website’s Best Content, with Rand Fishkin (Ep. 162)
I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one.
So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special.
It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the complexities of search engine optimization.
But it wasn’t an overnight success. It took years of publishing content consistently before Whiteboard Friday caught fire.
In this episode of Video Marketing Mastery, I sit down with Rand Fishkin, founder of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Why Investing in the Best Tools Will Help You Grow Your Video Marketing (Ep. 161)
When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.
Let me explain.
If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.
It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.
Get what I’m saying?
Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.
So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.
If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.
Which means that it’s time to retire the Swiss Army knife.
How Businesses are Adopting Video and the Biggest Trends (Ep. 160)
One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns.
As marketers, we often get hung up on things like how long our video should be instead of what’s really important – how to get your message across.
You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability.
If you don’t understand or keep up with the trends, you’ll have a hard time using video to your advantage. Luckily for us, Vidyard put together the 2018 Video in Business Report.
How to Track Your Prospects and Become an Attention Marketer (Ep. 159)
I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well…what’s the point?
So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.
I’ve said it a million times before because I really believe it – video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.
When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.
Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.
How to Leverage a Sniper’s Mind to Get Better Results (Ep. 158)
What do snipers and digital marketers have in common? A lot more than you might think.
In this episode of Video Marketing Mastery, I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level.
Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money.
Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting…things that snipers just might know a lot about.
Using the Power of Video to Create a Movement (Ep. 157)
If you’ve been listening to the Video Marketing Mastery podcast for any amount of time you know that the two women closest to me have both been touched by breast cancer.
After walking through breast cancer first with my mom and then with my wife, I’m extremely passionate about helping educate people about the disease.
When my mom was diagnosed with breast cancer I began working with Dr. Jay K. Harness to create videos and provide breast cancer answers to women. These short videos help educate patients and their families by answering frequently asked questions surrounding breast cancer.
These videos began generating millions of views and we knew that they were resonating with patients and their families…we were starting a movement of physician vetted information to arm women with an understanding of their disease.
Dr. Jay K. Harness and I have spent countless hours on multiple continents interviewing research doctors and providing the latest breast cancer information to people in terms that are easy to understand and easily digestible via video.
How to go From a One Man Band to a Video Production Army (Ep. 156)
A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time.
Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable.
But growing your video production team isn’t as easy as it sounds. You’ve got to find the right talent, understand how much to charge and figure out what the right pace for growth is for your company.
Learn to Overcome Adversity with Your Online Campaigns (Ep. 155)
Being a great marketer is like being a great chef, sometimes it takes many iterations before you craft the perfect recipe. Even then, it’s important to continually run new tests to try and make it better.
Marketers and video creators who favor perfectionism over failing forward struggle to overcome adversity. Why? Because they think that they aren’t smart enough to do it right the first time.
This isn’t the case at all. At least not for me and my team. We’re always iterating, always learning from the analytics and always tinkering to get optimal results.
In this episode, I sit down with a member of the WireBuzz digital strategy team, Tim Alwell, and we’ll walk you through the process of identifying flaws in your digital execution.