Posted by Todd Hartley | February 21, 2017
Hard to keep up, isn’t it?
The role of social media continues to evolve at a frenetic pace, but many marketers are still using these platforms like they did back in 2010.
Here’s the approach practiced by 90%+ of brands: broadcasting sales-oriented content and promoting their products directly on social media.
In other words, marketers are using new media (Content and Social) the same way they’ve always used traditional media (TV and Print).
But as you probably know, social media offers a lot more than that.
With social, you have the opportunity to make real connections with real people, who can eventually become evangelists for your brand. However, you’re not going to get great results if your entire strategy is based on “broadcasting” content to your “audience.”
Instead, social media is best used as a tool for creating one-to-one, human-to-human connections with your prospects and customers. It’s all about giving your fans an opportunity to build relationships and interact with you directly.
And what better way to do that than with video?
Discover the role of social video (and social media in general) on this episode of Video Marketing Mastery!