The One Place Your Business Shouldn’t Use Video (Ep. 188)
Throughout the years, WireBuzz has been here to give you lots of advice on how to improve your business results using video.
We’ve discussed topics like, “how to create a winning video marketing strategy, “using video to convert more conference leads into customers,” and “creating a powerful customer testimonial video.”
But on this episode of Video Marketing Mastery, we offer some advice on when you shouldn’t use video. (And, of course, helpful resources that dive deeper into why).
5-Step Roadmap for Creating an Irresistible Marketing Message (Ep. 187)
There are dozens of frameworks and methodologies you can follow to craft your marketing and sales message.
And the best part about frameworks is that they allow you to engineer success, as long as you apply them intelligently.
However, unless you’re a trained marketing strategist or copywriter, it can be challenging to discern which framework works best for your business.
In fact, we found that many of our clients don’t have the nuanced understanding to apply these messaging frameworks correctly…
…so we created our own.
The Right Way to Charm & Prospect New Business using Video (Ep. 186)
There are two strategies salespeople can implement when prospecting for new clients.
One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate.
Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up).
Not very effective, right?
The second strategy, which we reveal on the podcast, is tremendously more impactful.
How to Create a Winning Video Marketing Strategy (Ep. 185)
Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.
But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.
At WireBuzz, we’ve been preaching that philosophy for a long time.
And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.
The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.
Using Video to Convert More Conference Leads into Customers (Ep. 184)
Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects.
But is your booth loop video hooking your prospects attention and supporting your sales teams efforts?
Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot?
And are you capturing assets that you can distribute to all your prospects who didn’t attend the event?
A smart video marketing strategy can enhance your business’s conference results every step of the way.
The Anatomy of a Perfect Customer Testimonial Story (Ep. 183)
When you package your message within a story, it can be 22x more memorable than presenting just facts.
That’s because evolution has wired our brains for storytelling.
As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.
If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.
With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.
How Restaurants Can Grow Their Business Using Video (Ep. 182)
When you know the fundamentals of marketing and persuasion, you can apply the tactics across any industry.
Recently, I was interviewed by Jeff Harrison and Andrew McCauley of SwingPoint Media — a marketing agency that helps restaurants get more customers in the door.
In the interview, we discuss how restaurants can grow their business by using video marketing, social media advertising, and email marketing.
The 7 Stages to a Successful Video Project (Ep. 181)
Did you know there are 7 stages to a successful video project, but most marketers only do 3 of them?
It’s disappointing when your video project doesn’t hit a home run, but it’s even more frustrating when you don’t know why.
So in this episode of Video Marketing Mastery, I’m going to break down each of the 7 stages so that you know the process that WireBuzz uses to create video projects that generate results.
Here are the first two-stages just to whet your appetite ;)
How Chili’s Generated 7,800 Leads Using YouTube Form Ads (Ep. 180)
Do you want an effective way to generate leads that’s not from Facebook ads, Instagram or cold outreach?
Why not YouTube?
It has over 1.8 billion monthly users — that’s within spitting distance of Facebook’s 2 billion monthly users.
And Chili’s Grill and Bar used YouTube form ads to raise awareness for its 3 for $10 deal while generating 7,800 leads in the process.
Not bad, right?
YouTube form ads are like Facebook lead ads, allowing people to submit their name and email right below the ad (without leaving the platform or needing a landing page).
3 Strategies to Turn Social Media Followers Into Customers, ft. Henry Kaminski Jr. (Ep. 179)
Having lots of followers on social media is great, but you need to find ways to convert those followers into customers.
Otherwise, it’s just a vanity metric that looks satisfying on paper and makes your business appear “cool,” but doesn’t move the needle towards your business goals.
To give you actionable strategies for turning social media followers into customers, I’ve invited Henry Kaminski Jr. to the show.
Henry is the founder of Unique Designz, a marketing agency that helps authority brands grow, and host of the “Brand Doctor’s Podcast” where he shares strategies to grow a profitable personal brand.
He believes that you can build a wildly successful brand IF you have the right strategy, process, framework and infrastructure in place.