The Latest Development of LinkedIn Live Video (Ep. 211)
Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish.
But as time moves forward, technology progresses. Video is no exception.
We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.
Customer Psychology And The Buying Decision (Ep. 210)
Whether you know it or not, psychology is involved with the buying decision.
And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?
Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.
How Sales Team Use Video To Crush More Deals (Ep. 209)
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.
What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?
Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning
How sales teams need to be using video (Ep. 208)
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.
It feels icky, doesn’t it!?
So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?
You guessed it…
Use video outreach.
How To Attract Your Perfect Customer (Ep. 207)
When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?
Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.
So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.
When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client.
I’ll explain in more detail in the podcast.
But that’s not all.
Facebook’s Best Practices For Increasing Video Reach (Ep. 206)
Facebook has reached 2.38 billion monthly active users.
Pretty crazy, right?
And with so many people using the platform, you’d think it would be easy to increase your content’s reach……but you’d be mistaken.
You may presume your content is good enough for “Facebook Land,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).
Why Video Marketers Need To Start With Strategy (Ep. 205)
Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn’t generate the results your client was expecting?
Video Marketing Tips Every Business Should Know In 2019 (Ep. 204)
What’s the biggest shift in the way businesses use video today compared to the “early days”?
How does video influence attention spans?
And what should a company look for when hiring a video production agency?
These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing.
How To Turn Video Into A Revenue Driver For Your Business (Ep. 203)
Imagine downloading 20 years of viral marketing success in 50 minutes.
How much would that be worth to you?
Well, never mind the price tag — this one is free.
Recently, I spoke at the Arizona Innovation Marketing Association (AZIMA) and shared my most powerful discoveries to help you level up your sales and marketing results.
This isn’t a speech preaching to “hustle harder” and “grind.” That’s unhelpful (and frankly, I can’t stand “gurus” who push that message).
This is the exact opposite, and I can’t wait to reveal these tactics and strategies with you.
Celebrating Audience Stories From Around the World: Part 3 (Ep. 202)
Wrapping up our 3 part series, we have 4 interviewees from around the world who share their video marketing results and their biggest takeaways from the podcast.
In this week’s episode, we’re interviewing Grant White, João Seiça, Ben Amos, and Stuart Smith.
Grant shares how he used videos to expand businesses by teaching them the benefits of using video marketing.