Fanocracy: Turning Customers Into Raving Fans (Ep. 220)

by Todd Hartley • January 21, 2020

When you market your brand in ways that feel relatable and real to your target audience, you now only win more business, but you gain loyal fans who are proud to align themselves with your company and advocate you to their network. This is the philosophy behind David Meerman Scott’s new book, Fanocracy.

Over the last few years, the marketing world has touted things like automation, chatbots, and omnipresent social media strategies. When implemented effectively, these can certainly add value to a business in the form of brand growth, lead generation, and customer acquisition.

But David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection.


Irrefutable Marketing Laws of the 2020s (Ep. 219)

by Todd Hartley • December 20, 2019

It’s that time of the year when the entire marketing world starts publishing its “trends for 2020.”

But honestly, a lot of them are “meh” and I’m tired of it. I’d rather give you something that stands the test of time (because trends are trendy and they come and go).

So in this episode, I’m unleashing the timeless megatrend you need to understand if you’re going to be a successful marketer, entrepreneur, business lead or video marketer over the next decade.

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How To Overcome Adversity When It Comes Looking for You (Ep. 218)

by Todd Hartley • December 11, 2019

There is [nothing] better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” – Malcolm X

Adversity is inevitable. What matters is how you respond.

My good friend, entrepreneur, and sales training expert, Dan Lier, joins me on the podcast to discuss the mindset you need to overcome life’s toughest challenges.

When Dan was diagnosed with amyloidosis, an incurable blood disease, he could have easily thrown in the towel and retreated from achieving his larger ambitions in life.

…but he never gave in.

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What Separates Top Performing Salespeople From Average Salespeople? (Ep. 217)

by Todd Hartley • December 4, 2019

If you gave two salespeople the same script, product, and territory…why is one able to crush their sales goal while the other struggles to hit their quota?

What’s the real problem that separates top performers from the “average sales dude?” (Hint: it’s not skill or talent, although those factors do matter at a certain point).

Dan Lier, a two-time collegiate basketball national champion and sales training expert, explains that the underlying problem keeping salespeople stuck is their psychology, or belief system.

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Using Video to Increase Conversion Rates (Ep. 216)

by Todd Hartley • November 7, 2019

Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.

The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.

When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.

So how does this work with video? 

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Discover How to Maximize Your Prospects Attention Span (Ep. 215)

by Todd Hartley • October 8, 2019

Let’s talk about your prospect’s decreasing attention span.

You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish.

But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or video gamers engaging in 24-hour long marathon sessions.

The truth is, we’ll pay infinite attention to things that are interesting and relevant to us.

For business leaders and marketers, that means getting the right people to pay attention long enough to consume your marketing message so they feel certain enough to make a buying decision.

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Why “More Leads” Might Not Be The Answer (Ep. 214)

by Todd Hartley • September 20, 2019

Generating new leads is great, but if they aren’t converting then what’s the point? 

Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem.

The leads you already have may very well be good leads. They just might not have the clarity and confidence to commit to the purchase. The buying journey shouldn’t be a confusing one. It should be as easy as following a FedEx package with a tracking number. 

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Show & Tell: The Power of Visual Sales & Marketing Assets (Ep. 213)

by Todd Hartley • September 6, 2019

Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context.

The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication to influence and lead others.

When I’m in sales meetings, everything is show-and-tell. If I’m telling the client how to use retargeting pixels to bring people back to their customer journey page, I’m going to create a slide for that. I do that because showing and telling is more powerful and persuasive.

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Proving Results From Video Marketing (Ep. 212)

by Todd Hartley • August 29, 2019

How do you measure results from video? 

You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?

For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.

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The Latest Development of LinkedIn Live Video (Ep. 211)

by Todd Hartley • August 1, 2019

Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish. 

But as time moves forward, technology progresses. Video is no exception.

We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.

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