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How to do Your Thought Leadership Videos on the Cheap (Ep. 151)

by Todd Hartley • May 22, 2018

Do you ever feel discouraged because you have a lot of content to share, but you’re working with a tight budget that makes you feel pinched?

Too many companies think they need a massive production budget to produce thought leadership video content, but that’s just not the case.

And if your organization isn’t using video to position themselves as thought leaders, then they’re missing out on a big opportunity to capture market share.
That’ because video converts more prospects than any other content medium, so don’t discount it!

In this episode of Video Marketing Mastery, I’m moments from a speaking appearance in Gothenburg, Sweden, where I chatted with Thomas Hofland, a frequent contributor to the podcast and we discuss the right (and affordable) equipment needed to produce great thought leadership videos on the cheap.

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The Stories You’ve Always Wanted to Hear (Ep. 150)

by Todd Hartley • May 18, 2018

If you’ve listened to the show before, you know that I’ve had to navigate past learning disabilities for most of my life.

From grade school through high school, I visited one professional after the next to better understand my learning disorder. However, all the conflicting advice just caused more confusion and frustration.

But there’s one man who has been a guiding light throughout this journey, and that man is my dad.

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How to Use Video to Make Your Sales Proposals More Effective (Ep. 149)

by Todd Hartley • May 9, 2018

When was the last time someone convinced you to buy their product or service with paragraphs of text? Probably 1995, right?

The sales proposal has changed, and for the better. But many companies are still serving up their information via text, and they wonder why they’re not seeing conversions.

The statistics are clear, video is the way people prefer to learn. Imagine what sending a video follow-up to a proposal could do for your conversions.

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Remarketing Best Practices for Google and YouTube 2018 (Ep. 148)

by Todd Hartley • May 4, 2018

Picture this, you’ve got tons of people clicking on your Google and YouTube ads, but for some reason your conversions are terrible.

For whatever reason, people are interested enough in your product or service to click your ad, but not quite ready to commit. How do you get those people back and continue to communicate your message to them?

If you could ensure that your branding and message stayed in front of your target audience long after they clicked on one of your ads or visited your site, would you?

What if I said that doing so would provide you with substantial ROI and do wonders for your conversion rates?

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How to Use LinkedIn Video Ads (Ep. 147)

by Todd Hartley • April 26, 2018

If you’ve been dreaming of using video to advertise on LinkedIn, your wait is over. LinkedIn Marketing Solutions announced that native video ads will appear directly in LinkedIn’s feed.

This is great news because, as we all know, advertising on LinkedIn has been a few years behind for a while now.

If you’re skeptical about jumping on the video ad train on LinkedIn, don’t be. As with most things, early adoption is going to be the only way to succeed. But you can’t just throw any old video in an ad and expect conversions.

The only way to create successful video content for LinkedIn’s advertising platform is to optimize them for your audience and, of course, target the right people.

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Why You Should Support Free Speech, Especially For People You Disagree With (Ep. 146)

by Todd Hartley • April 24, 2018

Congress, censorship, and LinkedIn…oh my!

Oh yeah, and my touristy trip to Vegas, but you’ll need to tune in to hear my BroBasket inspired story (see the picture in this episode’s show notes).

This probably isn’t news to most of you, but after Mark Zuckerberg testified in front of congress last week, we all found out how out of touch members of congress are with the internet and social media. We even have a sound bite compilation to share on this episode that’s both sad and entertaining, but mostly enlightening.

The internet is a great place to express your opinion, or is it? Reddit recently made the news due to its CEO’s views on censorship. I’ve never been shy about my opinion on the matter, but after expressing my opinion on my breaking news site, the backlash was intense.

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Social Media’s Maturity Moment of Truth Has Arrived (Ep. 145)

by Todd Hartley • April 10, 2018

The social media landscape is radically changing and marketers are scrambling to keep up with algorithm and privacy changes.

As marketers, many people have gotten used to automating and mass publishing content to their social media audiences, but it looks like the time for those tactics is over.

Gone are the days of mass tweeting, click-baiting and carpet bombing your audience with as much content as possible.

New changes usher in a day where social media marketers will need to fundamentally change the way they’ve been engaging with their audience.

So do we drop social media altogether and focus somewhere else? Is this mountain of changes scaleable, or are Facebook and Twitter trying to destroy your business?

The harsh reality is that marketers are going to have to grow up and learn how to engage and delight their audiences.

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How to Turn Your Website into Your Best Salesperson (Ep. 144)

by Todd Hartley • March 30, 2018

Nobody wants to talk to your salespeople. Well, maybe not nobody, but 88% of buyers don’t want to speak to a salesperson until they’re ready to make a purchase.

So what’s a company to do? You’ve got to sell somehow.

Enter, the internet. You’ve got a website, now it’s time to turn that website into your most valuable salesperson.

The internet has disrupted traditional sales systems, so it’s only logical that the internet should be how you queue up most of your sales.

When you consider the buyer’s journey and you provide ALL of the information people are looking for (yes, including pricing), your website can be the salesperson that delivers the most qualified leads to your human salespeople.

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How to Build a Smart Customer Journey to Sell Faster (Ep. 143)

by Todd Hartley • March 28, 2018

Wouldn’t it be great if your website was like the Autobahn that brought customers in and moved them quickly through the sales process?

A lot of websites work hard to tell the company’s story and present the benefits of the company’s product, front and center.

However, a really great site starts where the buyers are when they arrive. Here’s what we mean by that.

You need to prepare your potential customers for what’s on your website before they get there. That’s right, pre-framing.

Any message you put out there in every marketing and sales asset should function as a piece of the customer journey that moves them from resistance to a buyer.

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How to Create the Perfect Landing Page (Ep. 142)

by Todd Hartley • March 21, 2018

Do you know your target personas? If not, it’s probable that your marketing isn’t reaching who you think it should. And you know what that means? Wasted money.

Without personas, your web pages and landing pages will suffer and lack direction for the user.

Did you know that video is 4x more likely to be watched than a page is to be read? But it’s impossible to use video effectively if you don’t know who the video should be speaking to.

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