Using Video to Increase Conversion Rates (Ep. 216)
Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.
The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.
When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.
So how does this work with video?
Discover How to Maximize Your Prospects Attention Span (Ep. 215)
Let’s talk about your prospect’s decreasing attention span.
You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish.
But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or video gamers engaging in 24-hour long marathon sessions.
The truth is, we’ll pay infinite attention to things that are interesting and relevant to us.
For business leaders and marketers, that means getting the right people to pay attention long enough to consume your marketing message so they feel certain enough to make a buying decision.
Why “More Leads” Might Not Be The Answer (Ep. 214)
Generating new leads is great, but if they aren’t converting then what’s the point?
Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem.
The leads you already have may very well be good leads. They just might not have the clarity and confidence to commit to the purchase. The buying journey shouldn’t be a confusing one. It should be as easy as following a FedEx package with a tracking number.
Show & Tell: The Power of Visual Sales & Marketing Assets (Ep. 213)
Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context.
The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication to influence and lead others.
When I’m in sales meetings, everything is show-and-tell. If I’m telling the client how to use retargeting pixels to bring people back to their customer journey page, I’m going to create a slide for that. I do that because showing and telling is more powerful and persuasive.
Proving Results From Video Marketing (Ep. 212)
How do you measure results from video?
You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?
For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.
The Latest Development of LinkedIn Live Video (Ep. 211)
Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish.
But as time moves forward, technology progresses. Video is no exception.
We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.
Customer Psychology And The Buying Decision (Ep. 210)
Whether you know it or not, psychology is involved with the buying decision.
And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?
Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.
How Sales Team Use Video To Crush More Deals (Ep. 209)
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.
What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?
Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning
How sales teams need to be using video (Ep. 208)
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.
It feels icky, doesn’t it!?
So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?
You guessed it…
Use video outreach.
How To Attract Your Perfect Customer (Ep. 207)
When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?
Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.
So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.
When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client.
I’ll explain in more detail in the podcast.
But that’s not all.