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Why Facebook and Instagram are Copying Snapchat (Ep. 80)

by Todd Hartley • April 26, 2017

As a part of their “video first” strategy, Facebook and Instagram have added lots of new video features in a very short amount of time. But these new features don’t look entirely unique to Facebook and Instagram’s platforms.

In fact, both mobile apps have added Stories, which appear almost identical to the interface of one of their biggest rivals, Snapchat.

It seems strange, right?

Why would two highly successful social media platforms copy their competitor? Shouldn’t they try something new and innovative to attract new users and re-engage fans?

Not necessarily…

This isn’t the first time we’ve seen social platforms steal from each other, and I’m sure it won’t be the last. So if you want to learn why today’s biggest social media companies are borrowing ideas and features from one another, you’ll want to listen to this episode to get the latest news in video marketing!

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How to Use Video to Protect Your Business from a Social Media Crisis (Ep. 79)

by Todd Hartley • April 25, 2017

I’m sure you’ve heard about the United Airlines fiasco that happened earlier this month; the airline overbooked a flight, but when no one wanted to give up their seat, passengers were forced off the plane.

Of course, the way United handled their overbooking situation should not be condoned. But what really damaged the airline’s reputation were the viral videos of Dr. David Dao dragged through the airplane aisle.

Now, images of his limp body and the sound of screaming bystanders are impossible to disassociate with United Airlines, and the public is understandably outraged. This backlash was even reflected in their market value, which dropped by $250 million after the incident.

If you’re a frequent listener of the podcast, you already understand the power of video. But we don’t often talk about how video’s superpowers can work for OR against you.

Turbulent social media videos can cause a PR nightmare for businesses of any size. So in this podcast episode, I’m joined by one of WireBuzz’s Inbound Marketers, Amanda Mollindo, to talk about how companies can use video to proactively insulate themselves from risk.

Tune in to learn how to safeguard yourself from bad press, regardless of the size of your business.

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What You Can Learn from the Rise of Video Streaming (Ep. 78)

by Todd Hartley • April 19, 2017

There’s been a huge turnover in industry leaders in a very short amount of time. Instead of Blockbuster, we now stream movies and shows on Netflix. People are using Uber instead of calling a cab. Even big hotel chains are playing second fiddle to Airbnb.

So how are these multibillion dollar companies losing customers to rapidly growing startups? With such large budgets, how did they miss the mark and fail to keep up?

They made the mistake of getting comfortable, relying on the status quo to maintain their success. And now, even businesses that you wouldn’t expect to be easily affected by the advances in technology are seeing tough competition.

That’s why it’s important to stay on top of marketing and business news every single week. It’s important to learn from today’s big fish like Google and Facebook, who know that the next obstacle is just around the corner and the fight to stay on top is never over.

So tune into this week’s podcast to hear the latest news in tech, social media, and video marketing!

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Facebook Live Event: How to Accelerate Sales with Video (Ep. 77)

by Todd Hartley • April 18, 2017

If you still think of your marketing strategy as “BtoB” or “BtoC,” you might want to re-evaluate. Instead, think about your customers, prospects, and audience as people, and establish a human-to-human connection.

No matter what kind of industry you’re in, people all want the same thing from the businesses they interact with — they want to establish a personal connection with your brand, whether that’s face-to-face or online.

And video is the most effective way to do it.

Last week, I got on Facebook Live to explain why, but if you missed it, you’re in luck! We’ve recorded the whole thing, so that our podcast listeners can get the same great content.

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March Madness’s Record-Breaking Livestream (Ep. 76)

by Todd Hartley • April 12, 2017

As you probably know, March Madness wrapped up last week. And while some of the WireBuzz team got to see the action up-close at the University of Phoenix Stadium, the rest of us were streaming it from home. So, it comes as no surprise that the livestreamed event generated a record-breaking 88 million views.

Like the 2016 Summer Olympics, the U.S. Election debates, the Inauguration, and every other major event in recent history, we saw viewership shift away from traditional television and towards new media.

Livestreaming, mobile, and video are all mega-trends that are here to stay. That’s why we’re always searching for the latest and most important news digital marketers need to know.
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Case Study: How to 10x Your Engagement With a Content Series (Ep. 75)

by Todd Hartley • April 11, 2017

These days, publishing a 500-word blog post every day won’t get you very far. And no one’s going to watch your video unless it provides real value, no matter how short it is.

But before you get to work on a 12,000 word blog post or a lengthy webinar, consider this:

If you can barely capture someone’s attention in the first place, do you really think they’ll want to spend the next hour reading or watching that content?

You see, we’ve reached a pivotal moment in content marketing where consumers are demanding comprehensive, in-depth content. Yet they still want it in a bite-sized, easy-to-follow format.

So how do you strike a balance that actually helps you stand out amongst your competitors?

By developing a content series.

In this week’s podcast, Marcus shares a case study about the success of our own video mini-course, and how you can use a content series to meet your business goals.

So if you want to learn how to increase email open rates, click-throughs, and ultimately expand your audience’s’ attention with a content series, you’ll definitely want to give this episode a listen!

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32 Video Marketing Statistics That Matter In 2017

by Pierce Nudd • April 6, 2017

There are three camps of marketers…

Those that make it to the promised land, those that get lost in the desert, and those that drowned in the Red Sea.

Dramatic? Maybe.

But while video is reshaping the marketing landscape, most businesses are still wandering in the desert while their competitors are enjoying the promised land.

It may not seem like a big deal, but brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t.

Can you afford to give your competitors that kind of head start?

Fortunately, we’ve scaled the mountain, spoken with the great marketing gods, and brought back the most important video marketing statistics in one long testament of a blog post — so you can drop the mic and walk away the next time you’re asked to prove how powerful video can be for your business.

We’ve compiled as many verifiable video marketing statistics as we could find, and will continue adding to this list as we discover new data to share.

So without further ado, here are the most powerful, informative and substantial facts about video marketing on the internet…\
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Homepage Sliders: Do They Actually Work?

by Todd Hartley • April 5, 2017

I’m sure you’ve seen them. Homepage sliders have been all over the web for years now. But do they work? In other words, do they help your site convince and convert more visitors into leads or buyers? Well, some interesting research recently shows that sliders on the homepage are actually a distraction to website visitors. Let […]

GoPro goes Mobile — But is it Too Late? (Ep. 74)

by Todd Hartley • April 5, 2017

A few years ago, GoPro was on top of the world. With the release of their flagship HERO cameras, GoPro made great strides in consumer-level video equipment. But after the camera company went public, things weren’t looking so great.

The problem?

They quickly expanded, but lacked the focus they needed to maintain stamina. And after years of layoffs, recalls, and failed investments, they’re finally admitting that they need to make a change.

According to CEO Nick Woodman, making GoPro more mobile-friendly is a step in the right direction — but will that be enough?

In this episode, I’ve invited our in-house tech expert and Director of Video Production, Stronz Vanderploeg, to share his thoughts.

Tune in to learn about GoPro’s potential fate, the latest update to Facebook Live, YouTube’s advice to advertisers, and more!

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9 Killer Content Ideas for Facebook Live Events (Ep. 73)

by Todd Hartley • April 4, 2017

Although livestreaming has been around for years, no other application has come close to the success of Facebook Live.

Facebook Live has given everyday social media users the ability to broadcast events in real-time — a power once reserved for major news networks. And now, we’re seeing live video all over our newsfeeds and in the headlines every single day.

But despite its wide and rapid adoption, many businesses are still intimidated by the idea of “Going Live.” Sharing a message without the promise of editing to polish it up is a big concern for brands that want to look professional to their audience.

The good news is, people don’t expect a high-quality production from a live video; your prospects and fans want human interaction, not perfection.

So if you can be helpful and give them an in-depth look at how your products or services can provide value, then any minor mistakes will quickly be forgiven.

But quality does matter, so to get you started on the right foot, I’m sharing some of the best Facebook Live content ideas out there today. With a solid plan and some quality information, your next livestream is sure to be a success!

Check out this week’s podcast to learn more!

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