How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000 (Ep. 222)

by Todd Hartley • February 11, 2020

“How I Landed My Dream Job in 2 Weeks on LinkedIn” 

That was the first article Michaela Alexis published on LinkedIn back in 2016.

It went viral.

Today, she’s one of North America’s most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers.

She’s been growing her personal brand for the past few years, but now she’s showing companies how to use LinkedIn to generate new business. Because if you can capture prospect attention and develop trust on LinkedIn, you can transition them into your sales process.

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The Art of Business Storytelling, featuring Kindra Hall (Ep. 221)

by Todd Hartley • February 3, 2020

Want to learn how to wrap your business stories into powerfully compelling videos that capture attention, close sales, and increase business growth?

Then you’ll want to learn from the Queen of storytelling, Kindra Hall. She’s the President and Chief Storyteller at Steller Collective and speaks around the world about how storytelling can captivate customers, influence audiences, and transform your business.

So why stories? Stories are the glue that binds your prospect’s attention to your solution. Our love for stories is timeless. We’ve been telling them from the beginning of time — from cave drawings, to campfires, to books, and even in business. And the fastest-growing businesses use stories to create an emotionally-compelling narrative that positions your product as the perfect solution to their problem.

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Fanocracy: Turning Customers Into Raving Fans (Ep. 220)

by Todd Hartley • January 21, 2020

Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept.

David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection. That’s what Fanocracy is all about.

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Irrefutable Marketing Laws of the 2020s (Ep. 219)

by Todd Hartley • December 20, 2019

It’s that time of the year when the entire marketing world starts publishing its “trends for 2020.”

But honestly, a lot of them are “meh” and I’m tired of it. I’d rather give you something that stands the test of time (because trends are trendy and they come and go).

So in this episode, I’m unleashing the timeless megatrend you need to understand if you’re going to be a successful marketer, entrepreneur, business lead or video marketer over the next decade.

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How To Overcome Adversity When It Comes Looking for You (Ep. 218)

by Todd Hartley • December 11, 2019

There is [nothing] better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” – Malcolm X

Adversity is inevitable. What matters is how you respond.

My good friend, entrepreneur, and sales training expert, Dan Lier, joins me on the podcast to discuss the mindset you need to overcome life’s toughest challenges.

When Dan was diagnosed with amyloidosis, an incurable blood disease, he could have easily thrown in the towel and retreated from achieving his larger ambitions in life.

…but he never gave in.

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What Separates Top Performing Salespeople From Average Salespeople? (Ep. 217)

by Todd Hartley • December 4, 2019

If you gave two salespeople the same script, product, and territory…why is one able to crush their sales goal while the other struggles to hit their quota?

What’s the real problem that separates top performers from the “average sales dude?” (Hint: it’s not skill or talent, although those factors do matter at a certain point).

Dan Lier, a two-time collegiate basketball national champion and sales training expert, explains that the underlying problem keeping salespeople stuck is their psychology, or belief system.

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Using Video to Increase Conversion Rates (Ep. 216)

by Todd Hartley • November 7, 2019

Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.

The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.

When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.

So how does this work with video? 

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Discover How to Maximize Your Prospects Attention Span (Ep. 215)

by Todd Hartley • October 8, 2019

Let’s talk about your prospect’s decreasing attention span.

You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish.

But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or video gamers engaging in 24-hour long marathon sessions.

The truth is, we’ll pay infinite attention to things that are interesting and relevant to us.

For business leaders and marketers, that means getting the right people to pay attention long enough to consume your marketing message so they feel certain enough to make a buying decision.

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Why “More Leads” Might Not Be The Answer (Ep. 214)

by Todd Hartley • September 20, 2019

Generating new leads is great, but if they aren’t converting then what’s the point? 

Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem.

The leads you already have may very well be good leads. They just might not have the clarity and confidence to commit to the purchase. The buying journey shouldn’t be a confusing one. It should be as easy as following a FedEx package with a tracking number. 

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Show & Tell: The Power of Visual Sales & Marketing Assets (Ep. 213)

by Todd Hartley • September 6, 2019

Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context.

The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication to influence and lead others.

When I’m in sales meetings, everything is show-and-tell. If I’m telling the client how to use retargeting pixels to bring people back to their customer journey page, I’m going to create a slide for that. I do that because showing and telling is more powerful and persuasive.

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