WireBuzz Blog

  • YouTube vs Facebook Video: What Marketers Need To Know


    Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs.

    And of all the platforms you could share videos on, the two most popular (by far) are YouTube and Facebook.

    Fortunately, they also provide a perfect example of just how different two platforms can be.

    The context couldn’t be more different; when people go to YouTube, they’re usually going there to do something specific. But on Facebook, people just scroll through the newsfeed until something catches their eye.

    YouTube is the world’s second largest search engine, while your Facebook videos disappear from the newsfeed after a couple days.

    YouTube doesn’t consider autoplays as “views,” whereas Facebook videos autoplay in the newsfeed (without sound) and record views after 3 seconds.

    It’s difficult to imagine how these video platforms could be any more different.

    And yet, most marketers continue to treat the platforms like they’re the same.

    Find out why that’s a mistake This Week In Video Marketing!

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  • The Key Differences Between Facebook and YouTube Videos


    Think Facebook and YouTube videos are the same? Think again.

    Both platforms use video very differently.

    Just think about how both social media sites function…

    Facebook uses a News Feed, which means that your video, like any other post, is nearly impossible to find after a day or so.

    YouTube, on the other hand, is a search engine, which means your videos have a longer shelf-life because they can easily be discovered. In fact, YouTube is the second largest search engine in the world, after Google.

    Plus, the way Facebook and YouTube define a “view” is very different. On YouTube, you have to actually click on a video to count it as a view (auto-played YouTube video views aren’t recorded). Even with YouTube ads, they only record views after someone watches the ad for 30 seconds.

    Contrast that with Facebook, where videos autoplay in the News Feed as you scroll past them. If you linger for just 3 seconds, even if you don’t look at the video, Facebook considers that a view.

    And those are just two of the biggest differences. There are many other reasons why you may want to choose to upload your video to one site over the other, or even potentially create different versions of your video and use both, like we do.

    In this episode, I’ll share how to use video on both platforms effectively, so take a look!

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  • 4 Strategic Ways to Grow Your Business With Video (Ep. 46)


    By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.

    So naturally, you want to be sure you’re going to get a return.

    The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.

    If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.

    For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.

    Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!

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  • What Facebook’s Recent Analytics Scandal Really Means For Marketers


    By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.

    As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.

    But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…

    So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.

    To read the full story, check it out on The Huffington Post.

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  • 6 Simple Ways to Use Testimonials that Increase Sales

    6 Simple Ways To Use Testimonials That Increase Sales

    If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.

    But how should you use your testimonials? And are there better places than others to post them?

    The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.

    Here are a few of the most effective ways to share customers’ stories of success with your product or service…

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  • Social Video Marketing: Optimizing Your Videos For Each Platform


    Remember when Facebook tried to make hashtags catch on?

    How embarrassing was that?!

    They tried to copy a technique that works on Twitter, but it just didn’t make sense for Facebook’s users.

    It didn’t work because Facebook isn’t a discovery platform like Twitter. And it never was.

    The critical mistake Facebook made here, is that they lost sight of what their platform is and how people actually use it. They tested something that was guaranteed to fail because it didn’t align with how users engage with their platform.

    The same dynamic applies to marketers as well — if you don’t understand how to tailor your communication to the context and culture of each platform, you’ll just embarrass yourself like Facebook did.

    You know what I’m talking about. You probably see it all the time; brands that create a tweet that automatically gets posted on Facebook too. Those results are so bad, they speak for themselves.

    It’s pretty obvious that you need to tailor your content for each platform you’re using…and video is no different!

    That’s why This Week In Video Marketing, we’re going to discuss social video marketing and the importance of optimizing your videos for each platform you intend to share them on.

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  • 9 Tips for Improving Your Facebook Live Videos

    How To Make Better Facebook Live Videos

    We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from the crowd.

    But you may have noticed one big limitation: Facebook live only works on mobile.

    So if you want to share high-quality footage, mobile video immediately sounds like a red flag.

    While the cameras on our mobile devices are continually improving, they’re still no match for a dedicated video camera. And let’s be honest, no one’s bothered to improve the quality of your phone’s mic for years.

    Sure, there are ways to work around using your smartphone altogether, but it get’s really complicated when you try to use anything else for Facebook Live.

    So how do you make the most of what you have to work with?

    The good news is, you’re not entirely limited to the quality of your phone’s camera lens and microphone; there are many new tools you can use to make the most out of your next Live event.

    So, instead of working against Facebook, watch this video to learn how you can improve your next livestream!

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  • 20 Business Problems That Can Be Solved by Video (Ep. 45)


    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

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  • What Marketers Need To Know About Vertical Videos

    The Right Way To Use Vertical Video

    A few years ago, vertical videos were laugh-worthy.

    Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of the screen would be taken up by black pillar boxes on either side of the video.

    Or worse, the entire video would upload on its side, so you’d have to tilt your head to see it in the correct orientation.

    But now, mobile devices and apps are pushing the boundaries of what it means to shoot videos “the right way.”

    So, now that each social media platform seems to have its own video preference, we’re left with a big question…

    Should you shoot vertical or horizontal?

    Find out in this video.

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  • How To Increase Your Facebook Audience Reach Using Video

    How to increase your facebook audience reach using video

    Facebook is becoming an increasingly frustrating problem for marketers.

    On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.

    But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.

    Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.

    And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!

    Find out how video can help This Week In Video Marketing!

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