Time after time, I hear marketers preaching the same “golden rule” of video…

“Your videos need to be short! Shorter videos perform better than longer videos.”

Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…

Except for me.

Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.

Not because shorter videos don’t work. Those quick 30-second videos have their time and place.

But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.

Why? Because longer videos give your most qualified buyers a chance to stick around, learn more about your product or service, then move closer to a decision to buy.

Try doing that with a 30-second video.

Plus, the YouTube search ranking gods will smile upon your longer videos when they keep your viewer on their platform longer.

All-in-all, long videos are still effective in driving sales, and we’re here to steer you in the right direction in this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:


Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • Fast Forward: The Video Marketing & Sales Virtual Summit
  • Video viewer engagement chart

  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.