Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.

But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.

At WireBuzz, we’ve been preaching that philosophy for a long time.

And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.

The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.

In this episode, Marcus Kreig (WireBuzz’s director of strategy) returns for an all-killer, no-filler discussion on how to create a winning video marketing strategy. Because, with the right strategy and marketing message, the tactics will work.

And when you apply those mindset shifts and approach your marketing more deliberately, that’s when you succeed.

So if you want a better understanding of marketing strategy and how to create a funnel that moves your potential customers from point A to point Z, then tune into this episode of Video Marketing Mastery!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • The first step to creating a winning video marketing strategy
  • Two mistakes we see marketers make all the time.
  • Five marketing gurus to follow in 2019
  • The biggest transition we’ve seen in the video marketing space over the last 7 years

Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.