Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.

The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals. When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.

So how does this work with video? 

I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as:

  • How does video increase conversion rates on a homepage and landing page?
  • What are the most important things to consider when using video on a webpage?
  • And what mistakes do businesses make when producing a video for conversion?
  • And more

Tune in as we reveal the secrets to boosting conversion rates using video.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • How does video increase conversion rates on a homepage?
  • And what mistakes do businesses make when producing a video for conversion?
  • Why you should create the marketing copy for your website first (and the design second)
  • When is it appropriate to have your video autoplay?

Links & Resources

  • Join the WireBuzz Insider Facebook Group here
  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.

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If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.