A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time.

Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable.

But growing your video production team isn’t as easy as it sounds. You’ve got to find the right talent, understand how much to charge and figure out what the right pace for growth is for your company.

You’ve got to consider everything from the type of equipment you use to how anyone who represents your brand will be dressed to whether you’ll have makeup artists on set or not.

The good news – you don’t have to do everything at once. Growth is a process, you just need to understand which things to do first and how to scale at a pace that works for you.

In this episode, I speak with Jeff Harrison from Swing Point Media to provide our growth tips and marketing secrets.

If you’re ready to transition from one man band to growing company, you don’t want to miss this episode of Video Marketing Mastery.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Why scaling is one of the most difficult parts of business ownership.
  • If there’s any value to being a one-man band in video production.
  • How to make the transition from one man band to a production team.
  • The number one tip for shooting with multiple cameras.
  • Why anyone who represents your brand should have a dress code.
  • Why you should price by value, not hours.
  • How to account for the depreciation of your equipment.
  • Why video is the power tool that moves people through the customer journey.
  • Why the effectiveness of your content is all about hyper-relevance.
  • Why you have to hire people who are more talented and smarter than you.
  • How to make the leap to grow your business?

Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.