“How I Landed My Dream Job in 2 Weeks on LinkedIn” 

That was the first article Michaela Alexis published on LinkedIn back in 2016.

It went viral.

Today, she’s one of North America’s most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers.

She’s been growing her personal brand for the past few years, but now she’s showing companies how to use LinkedIn to generate new business. Because if you can capture prospect attention and develop trust on LinkedIn, you can transition them into your sales process.

In this fast-and-fun episode, Michaela reveals:

  • Her unique formula for writing content on LinkedIn
  • The #1 mistake she sees content creators make
  • Why you shouldn’t create a long-term editorial calendar
  • The difference between a LinkedIn Page and LinkedIn Profile (and how to use each one effectively to meet your business goals)
  • And plenty of other value-bombs that are helping her and her clients succeed on LinkedIn.

So if you want to discover how to use LinkedIn for Business in 2020, tune in to this episode of Video Marketing Mastery!

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • The difference between a LinkedIn Page & LinkedIn profile and how Michaela uses them differently to achieve her business goals
  • Why Michaela is opposed to creating a long-term editorial calendar
  • The biggest mistake people make when creating content
  • Her 3-step formula for content marketing success on LinkedIn

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.