What do snipers and digital marketers have in common? A lot more than you might think.

In this episode of Video Marketing Mastery, I sit down with David Amerland, author of The Sniper Mind. He’s an international speaker, author, and business journalist who has unique experiences and perspectives that digital marketers can learn from.

A big mistake that I see digital marketers commit is launching a campaign without having a clear strategy behind it. That’s like going into battle without a plan of attack.

Another overlooked aspect of digital marketing is the emotional space. Things like focus, discipline, and priority settings. Snipers know a lot about this.

But the analogy drawing doesn’t end there. Both snipers and digital marketers need a great deal of situational awareness. They need to be organized, deliberate, responsible, empathetic, and intentional.

And we aren’t just listing out a dictionary’s worth of attributes here. Each of these qualities apply to both snipers and digital marketers. The bottom line is that we can learn from the most highly trained and focused people on the planet.

So if you’re ready to zero in on your digital marketing strategy with the focus of a sniper, you don’t want to miss this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

  • What’s going on around WireBuzz and what we’re involved with right now.
  • Why the person who creates the video needs to understand the native landscape that it lives in.
  • Why being a great marketer has a sniper’s mind and is very deliberate.
  • Why emotion is how we prioritize our to-do list.
  • The emotional space that snipers use and digital marketers need to be aware of.
  • The key takeaways digital marketers can learn from reading “The Sniper Mind.”

Links & Resources

  • Learn more about David Amerland or find him on social @DavidAmerland
  • Get Your Copy of The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions
  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.