We live in a culture that’s obsessed with the celebrity. From tabloids to reality TV, we’re fascinated by the lifestyles of the rich and famous. And now, with social media and live video, we can feel more connected to them than ever.

Which is why Katy Perry’s video campaign for the release of her upcoming album was so brilliant.

Capitalizing on her audience’s desire to learn everything about her, Katy livestreamed her life for 4 straight days on YouTube. Fans got to watch her eat, sleep, sing, and hang out with other celebrities during her livestream, Witness World Wide.

And like any good video marketing team, her editors cut down the highlights of the livestream into sharable, bite-sized videos.

So if you want to learn more about why Katy Perry’s video marketing stunt was so successful, plus news from Foot Locker, Snap, Twitter, and more, you won’t want to miss out on this podcast episode!

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In This Episode, You’ll Learn:

Links & Resources

  • Tweet me @TheToddHartley if you’re a new follower and want to receive a personalized video from yours truly
  • Gain access to our free Video ROI mini-course by signing up here
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

See Foot Locker’s smart use of video marketing:

Remember when the concept behind Dropbox was a new, confusing concept? Here’s their first explainer video:

Check out Ashlyn and Stronz hard at work for our clients in the medical marajuana industry!

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.