Selling faster changes the dynamics of your entire business.
Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.
Before you know it, you become indispensable because you understand how to turbocharge revenue.
So what’s the best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?
Well, you should be using video on your customer journey pages!
Let me explain.
The content at the top of a customer journey page belongs to the awareness stage. This is the stage buyers realize they have a problem and they’re searching for more information about that problem.
Beyond having a headline, subheading, and body copy, you can add an overview video that quickly explains what problem you solve, how you solve it, and why you do it better than anyone else.
The content in the middle of the page belongs to the consideration phase. This is where the buyer defines their problem and researches different options to solve it.
In this phase, you can include content that exposes the limitations of your competitor’s solutions and explains why your solution is the best. But you can take it to the next level by adding a testimonial video that tells a story about how your product or service helped your customer experience the transformation they were looking for.
The content at the bottom of the page belongs to the decision phase. In this phase, the buyer generally has a few last minute concerns or objections before finally choosing a solution.
This is a great opportunity to add an FAQ section and a tutorial video that overcomes any late stage objections to the sale.
They’re several ways you can further optimize this experience, like adding retargeting campaigns and syncing your CRM with your videos so your sales team can prioritize hot leads over cold ones. So, if you’d like to get the full scoop on how to sell faster with video, then tune into this episode of Video Marketing Mastery!
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In This Episode, You’ll Learn:
- Why Twitter is putting lifestreams atop the timeline
- How your business can capitalize on Verizon’s 5G home internet service
- Why Facebook is fact-checking pictures and videos
- How to sell products and services faster (medical device example)
- How to infuse awareness, consideration, and decision content into your landing pages
Links & Resources
- Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)
- How to Get a Ton of Free Publicity Using Newsjacking (Ep. 167)
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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Latest posts by Todd Hartley (see all)
- Using Video to Convert More Conference Leads into Customers (Ep. 184) - December 5, 2018
- The Anatomy of a Perfect Customer Testimonial Story (Ep. 183) - November 30, 2018
- How Restaurants Can Grow Their Business Using Video (Ep. 182) - November 20, 2018