Do you know your target personas?

If not, it’s likely that your marketing isn’t capturing the right audience. And you know what that means? Wasted money.

If you don’t define who your perfect customer is, then the conversions on your web pages and landing pages will suffer because they lack relevance to the visitor.

You’ve probably heard me say that video is 4x more likely to be watched. But if you don’t know the demographics and psychographics of your ideal customer, then your video won’t resonate with them.

For instance, if your page is for stay-at-home moms, then your content and messaging needs to speak to stay-at-home moms, right?

I know that sounds like common sense, but I’m amazed at how often I see businesses messing this up.

So in this episode, I’ll dissect the anatomy of the perfect landing page and tell you step-by-step how to create pages that convert.

If you want to learn how to validate your voice and maximize the attention of your audience, tune into this episode of Video Marketing Mastery.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • What persona groups are and how to use them.
  • Why this strategy works for any business.
  • The biggest hack for heightened attention.
  • How to optimize your website and landing pages for your personas.
  • Why video is the ultimate education tool.
  • Why the same person who writes the video script should write the web page copy.
  • Why storytelling is more effective than sales copy on your landing page.
  • The anatomy of the perfect page.
  • Why mobile devices are your primary platform now.
  • Why videos are 4x more likely to be watched than a page is to be read.
  • How to validate your voice to your clients.
  • Why YouTube is expanding its features for people who stream live video.

Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • To have me speak at your conference, check out my speaker page.
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.