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My Video Marketing Resolutions for 2017 (ep. 56)

by TODD HARTLEY, on Jan 3, 2017 8:20:00 PM


2016 was a huge year for WireBuzz. After studying our prospects’ online engagement, examining their interests, and paying attention to their decisions, we discovered something that would change how we do business.

As a result, last year we closed 3X the number of deals and sped up our sales cycle by 67%.

But I still think we can do better.

So check out this episode to find out the most important lesson I learned in 2016, and how I plan to use that knowledge to improve my strategy for 2017.

You won’t want to miss my New Year’s business resolutions, and how you can use a similar approach to grow your business!

Get the episode on iTunes: http://apple.co/2hQufWW

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • News Update: Two big-screen legends, Debbie Reynolds and her daughter, Carrie Fisher, passed away (and what it means to me)
  • News Update: Twitter has been overcharging video advertisers, causing a stir for the already declining social network
  • News Update: Twitter continues to try to compete with Facebook by rolling out their own 360 live video feature
  • News Update: VolksWagen purchased PayByPhone, an app that lets you pay for parking by phone
  • News Update: find out what Kourtney Kardashian’s recent trip to Aspen means to video marketing
  • News Update: Mark Zuckerberg believes that video will be the primary content format on Facebook, and that we’re “entering the golden age of video
  • News Update: Forbes plans on adapting more video into their news process
  • The most important lesson I learned in 2016
  • My strategy for 2017
  • How I plan to use personalized video to grow my business
  • Why micro testing is going to play a critical role in WireBuzz’s sales and marketing
  • A few simple tricks that will help you educate your prospects
  • How I’m using a welcome email series to simultaneously convert website visitors into prospects and help my sales team close more deals
  • Why I’m going to send a personal thank you video to each of my Twitter Followers
  • More resolutions that I plan on implementing in my business this year
  • If you’re in any of the areas listed below, reach out to me and I’d love to meet-up to talk about your business goals
    • I’ll be in San Francisco for the 35th Annual J.P. Morgan Healthcare Conference from January 9-12th
    • I’ll be in Napa Valley, CA during the weekend of January 13th
    • The WireBuzz crew and I will be in Amsterdam for the European Cancer Conference Jan. 24 – 30th

Links & Resources

Thanks for Listening!

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