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Using Video to Engage Your Internal Team (Ep. 225)

by TODD HARTLEY, on Mar 18, 2020 8:52:47 AM


WireBuzz works with many enterprise clients who host a national sales meeting (NSM) during the year.

If you haven’t heard of a national sales meeting before, think of it as a gigantic pep-rally where executives and sales leaders bring together their sales team to gain alignment and excitement around marching orders for the coming year, such as new quotas, new products, new market segments, etc.

We have one client in particular who loves to push the creative ceiling for their NSM. In the past, they’ve done themes around The Brady Bunch, Superheros, and the Wizard of OZ. This year…it was baseball.

To hit a home run for this client, we rented a 4,000-square-foot sound stage with a green screen, punched up the client’s script with jokes, and created dozens of special effects in post-production.

When the client premiered the final production at their NSM, the room went crazy. People were especially floored to see their colleagues playing acting roles in the video.

In this episode, the WireBuzz team gathered in the studio for a debrief session to discuss surprising takeaways, what we could’ve done better, and the most important lessons to learn if you’re shooting an internal video for a client.

So press play and tune in to this episode of Video Marketing Mastery!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Tips for balancing green screen and digital special effects in post-production
  • How to prepare before a big production the right way so you can execute with minimal setbacks on shoot day
  • What the WireBuzz team would have done differently to make these shoot even more successful


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Links & Resources

  • Join the WireBuzz Insider Facebook Group here
  • Gain access to our free Video ROI mini-course by signing up here
  • How to Choose Profitable Video Topics worksheet
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.


About WireBuzz

We're sales and marketing nerds who combine sales psychology with storytelling to produce binge-worthy buying experiences. Learn More →

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