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How To Use Video In Each Stage of The Buyer's Journey (Ep. 112)

by TODD HARTLEY, on Aug 18, 2017 1:41:00 AM


Did you know that 80% of the buyer’s journey happens before someone reaches out to your sales team?

Crazy, right!?

Consumers are different today.

They want to be independent of the sales person (hint: the longer it takes you to embrace this, the sooner your competitors will have market advantage over you).

This is especially true for business-to-business marketing.

With all these changes in consumer behavior, you have to ask...

"How do you move people towards a buying decision without a sales person?"

The short answer: by using video at each stage of the buyer’s journey.

But if you really want to understand how to use video throughout the buyer’s journey, we need to go deeper than that:

  • What are the three stages of the buyer’s journey?
  • What type of videos should you create for each stage?
  • Should you host them on YouTube or some other media player?

I answer all these questions (and more) in this week's episode of Video Marketing Mastery.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

Links & Resources

  • Gain access to our free Video ROI mini-course by signing up here
  • Tweet me @TheToddHartley if you’re a new follower and want to receive a personalized video from yours truly
  • Pitch us a question that we can answer in a future podcast episode
  • See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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