Thought Sequences: How To Teach Prospects About Your Product (Ep. 62)
by TODD HARTLEY, on Feb 14, 2016 9:13:00 PM
Consumers don’t want to talk to your sales team anymore.
They don’t want your sales team to interfere with their buyer’s journey. At least, not until they’ve done their own research.
In fact, most people don’t want to speak with a sales rep until they’ve reached the “consideration stage,” and many more would prefer to avoid your sales team entirely.
So how do you guide prospects towards a buying decision, without having a one-on-one conversation?
Because if you want to sell your product to your more “introverted” prospects, then you’re going to need to provide content on your website that enables them to make educated buying decisions on their own.
In other words, you need to “clone” your sales person’s best pitch using content, then share that content using your website, advertising, and email marketing to bring prospects through the ideal “thought sequence” so they’ll buy your product.
Free Bonus: Discover how to choose profitable video topics for your business with this free worksheet. Click here for instant access!
To discuss this topic, I’m joined by Marcus Krieg, who explains what thought sequences are, and how to use them to effectively teach prospects about your product.
You won’t want to miss this conversation about using video to move buyers through your sales process!
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In This Episode, You’ll Learn:
- News Update: Twitter’s stock took another hit, but CEO Jack Dorsey believes that there’s still hope for the social media platform
- News Update: Facebook is shutting down the 200 Oculus Rift VR demo stations in Best Buys all across the country
- How to sell to prospects when they don’t want to be a part of your traditional sales cycle
- Why people don’t want to speak to your sales team anymore
- How to make your business more transparent to build trust with your client
- What to do if you have an inexperienced sales team that haven’t optimized the buyer’s journey
- How to use copywriting frameworks to sell your products or services
- Why your thought sequences depend on a unified sales and marketing team
- Why your website’s design is critical to your prospects’ thought sequences
- How to make your product a priority in the eyes of your prospects
- What the biggest information gaps that leads find frustrating when making a buying decision
- How to use video’s four superpowers to make your sales funnel more effective
- Why it’s important to know who your best customer is
- How thought sequences relate to different types of sales organizations
Links & Resources
- Learn more about 2017 video marketing trends in podcast episodes 54 and 55
- You can read Colin’s full article here
- Learn what kind of videos you should be making in for your business in 2017 by downloading my free Topics Selection Worksheet
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