How to do Your Thought Leadership Videos on the Cheap (Ep. 151)
by TODD HARTLEY, on May 22, 2018 8:14:00 AM
Do you ever feel discouraged because you have a lot of content to share, but you’re working with a tight budget that makes you feel pinched?
Too many companies think they need a massive production budget to produce thought leadership video content, but that’s just not the case.
And if your organization isn’t using video to position themselves as thought leaders, then they’re missing out on a big opportunity to capture market share.
That’s because video converts more prospects than any other content medium, so don’t discount it!
In this episode of Video Marketing Mastery, I’m moments away from a speaking appearance in Gothenburg, Sweden, where I chatted with Thomas Hofland, a frequent contributor to the podcast. We discuss the right (and affordable) equipment needed to produce great thought leadership videos on the cheap.
What really matters with thought leadership content is your strategy, what you’re saying, who you’re saying it to and where you’re posting it.
We’ll give you the inside scoop on the what, where, and who of creating great thought leadership videos at a price that won’t bust your budget.
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In This Episode, You’ll Learn:
- How to do thought leadership on the cheap.
- How to create content that gets your in front of your target audience.
- Some of the best and most affordable gear to shoot with.
- How I stay top of mind and establish myself as a thought leader to potential clients.
- The app I use as a teleprompter for my script.
- Why you should add your funny takes as bloopers at the end of your video.
- What you should do with your thought leadership videos.
- Why creating content about news harnesses public interest.
- Which videos can be considered perishable.
- Why validation videos are important and where they should live on your webpage.
- How much time you should spend on researching and creating personas.
- How and when to create a lead magnet.
Links & Resources
- Gain access to our free Video ROI mini-course by signing up here
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- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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