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The 9 Types of Videos Every Business Needs (Ep. 296)

by TODD HARTLEY, on Oct 29, 2020 11:52:52 AM

We’ve spent a lot of time on this podcast over the last 5 years getting really tactical on how to leverage video to speed up your sales progress.

But this podcast has been growing tremendously, so I wanted to take a couple of steps back, and introduce you to the types of videos every business needs:

  1. Explainer Video: Give prospect a high level overview of your business
  2. How-To Video: Teach prospect about something they’d commonly ask
  3. Promo Videos: Good for brand and product awareness and lead generation
  4. Thought Leadership Videos: Give out free information to demonstrate credibility
  5. Webinars and Recorded Webinars: Teach something valuable with a CTA to upsell
  6. Case Study Videos: Customer stories or testimonial videos validate your offering
  7. Company Culture Videos: Showcase your company in action for recruiting
  8. Demo Videos: Help buyers justify their decision to purchase by showing value
  9. Personalized Videos: When a red flag appears from prospect, respond with a 1:1 video

I’ve included links to examples for each of these videos in the show notes under resources. I’ll also tell you how to use these videos and where to put them on your website. In addition, I explain how I personally use these videos for my company and why they work.

If you want to start using video to accelerate sales, develop relationships with prospects, and provide massive value to clients - this episode is for you. Make sure to take notes for this one because I’m about to drop some massive knowledge bombs!


If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • What kind of videos you need to use for your business
  • How each video works and what it accomplishes
  • Where to place the video on your website or elsewhere
  • When to use each type of video to reach your goals

Links & Resources

Thanks for Listening!

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