Why Your Target Customers Prefer Video, Even If You Think They Don't (Ep. 41)
by TODD HARTLEY, on Sep 20, 2016 5:18:00 AM
Facebook and Twitter both believe that the future of digital content will heavily rely on video.
Because that’s what ALL the data shows.
Yet, some marketers still make the argument that their target customers aren’t interested in video.
For example, many point out that they have an “older demographic,” implying that older people prefer reading to watching video. This is a false assumption.
The reality is, we’re not all that different from one another. The data is clear: when you have access to the online behavior patterns of ⅓ of the world’s population — and they’re favoring video across the board — then you can bet that the other 5 billion other people also prefer watching a video to reading text.
Just because they’re not on Twitter, Facebook, or YouTube doesn’t mean that your target customers are completely different from the rest of us. Our brains are all wired in surprisingly similar ways, so no matter how unique or unusual you think your target customer is, chances are they still like watching videos.
Still not convinced? Give this episode a listen!
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In This Episode, You’ll Learn:
- News Update: 80% of people can recall a video advertisement that they’ve seen in the past 30 days
- News Update: Adobe is releasing Adobe Analytics for Video, allowing marketers to gauge and illustrate video performance
- News Update: Twitter has launched live streaming video apps for Apple TV, Amazon Fire TV and Xbox One
- News Update: Can you guess how much the man who shot the footage of Hillary Clinton fainting is set to make on that single video?
- News Update: Twitter creating more monetization opportunities with video and increasing incentives for video creators to make more and better videos
- Why your target customers have no problem with video (it’s just your own hesitation)
- The 8 emotions that drive content engagement
- About the live event we recorded in Reno, Nevada for one of our rockstar clients, 23andMe
Links & Resources
- See my interview with Greg Jarboe in one of our earliest podcasts
- Get the full story on how Storyful is making Rahul Chopra tons of money
- See AOL’s global research study on which emotions drive viewers engage with content
- Download our free Topics Selection Worksheet to make sure you’re making profitable videos for your business
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