The Secrets of Viral Marketing Videos (Ep. 19)
by TODD HARTLEY, on Apr 21, 2016 1:47:00 AM
You secretly dream about one of your marketing videos going viral and blowing up your business.
But here’s the thing -- viral videos don’t work for every business. And even if you have the kind of business that could potentially go “viral,” there are other factors at play, including: budget, ROI, and opportunity costs.
If you only have $100,000 in your marketing budget, a viral video is very risky investment. There are much more effective, safer, and longer-lasting videos in which you could invest that budget.
But it’s also possible that your business is a perfect fit for viral video marketing.
That’s why in this episode of Video Marketing Mastery, I’ve brought back our Director of Strategy, Marcus Krieg, to break down the viral video phenomenon.
- If video is right for your business
- What goes into creating a viral video
- And alternative solutions that may make more sense for your business
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In This Episode, You’ll Learn:
- The pros and cons of viral marketing videos
- What makes a video go “viral”
- The kind of budget you should expect if you want to create a viral marketing video
- The odds of your marketing video going “viral”
- Why Dollar Shave Club’s video actually went viral
- The true cost of the DSC video
- Why advertising, or “seeding,” is an important aspect of the viral video phenomenon
- Why viral marketing videos almost never go “viral”
- Not all products make sense for viral videos (and which ones do)
- Why you can’t force a viral video -- you need the right idea
- More effective and lower-risk alternatives to viral videos
- How to use a viral video concept to launch a YouTube advertising strategy
- Why video views are a poor metric for evaluating the impact of your videos
- When it makes sense to create a viral video
- What to do instead of a viral video to guarantee results
- A strategy for extending the shelf-life of a viral-style video
[clickToTweet tweet="“The more promotional a video is, the less viral it becomes.” @MarcusKrieg" quote="“The more promotional a video is, the less viral it becomes.” @MarcusKrieg"]
Videos Mentioned on the Show
Charlie Bit My Finger
[arve url="https://youtu.be/bnRVheEpJG4" mode="normal"/]
Dollar Shave Club
[arve url="https://youtu.be/ZUG9qYTJMsI" mode="normal"/]
[arve url="https://youtu.be/ZKLnhuzh9uY" mode="normal"/]
[arve url="https://youtu.be/YbYWhdLO43Q" mode="normal"/]
Ice Bucket Challenge -- Bill Gates Edition
[arve url="https://youtu.be/XS6ysDFTbLU" mode="normal"/]
Links & Resources
- Behind the Scenes of Dollar Shave Club’s Viral Video
- How Dollar Shave Club's Ad Went Viral (Entrepreneur Magazine)
- How Dollar Shave Club Rode a Viral Video to Sales Success (Inc. Magazine)
- Connect with Marcus on Twitter: @MarcusKrieg
Thanks for Listening!
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