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Video Post-Production: Why It’s Important and What You Should Expect (Ep. 12)

by TODD HARTLEY, on Mar 9, 2016 11:49:00 PM


For most people, post-production is a bit of a mystery.

You know that your video editors are working to transform your raw footage into a beautiful finished product, but what are they really doing and what is your role in the process?

Find out in this episode of Video Marketing Mastery.

Get the episode on iTunes: http://apple.co/1P1BPqz

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Why good post-production is so important to the success of your videos
  • What happens during the post-production
  • How long post-production typically takes
  • Why you should always give a brand style guide to your video editors
  • What to do if you don’t have a style guide
  • Other use-cases for a brand style guide
  • Why you need a feedback and revision process during post-production
  • What we do when we get “bad” feedback, where the suggested changes will actually hurt the effectiveness of the video

Links & Resources

Thanks for Listening!

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If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.


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