Video Post-Production: Why It’s Important and What You Should Expect (Ep. 12)
by TODD HARTLEY, on Mar 9, 2016 11:49:00 PM
For most people, post-production is a bit of a mystery.
You know that your video editors are working to transform your raw footage into a beautiful finished product, but what are they really doing and what is your role in the process?
Find out in this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Why good post-production is so important to the success of your videos
- What happens during the post-production
- How long post-production typically takes
- Why you should always give a brand style guide to your video editors
- What to do if you don’t have a style guide
- Other use-cases for a brand style guide
- Why you need a feedback and revision process during post-production
- What we do when we get “bad” feedback, where the suggested changes will actually hurt the effectiveness of the video
Links & Resources
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